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Allie Arends

Allie Arends

Marketing Manager - Web and Mobile

Jostens

Minneapolis, MN

I have a passion for building online communities through brand development and digital strategies.

Message

5

Followers

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“Above all, be the heroine of your life, not the victim.” – Nora Ephron
Interests

PROFESSIONAL Organic & Paid Digital Media (Specifically Social Media), Content Marketing, Digital Insights & Analytics, Community/Consumer Engagement, Team Management, Strategy Development, NOT SO PROFESSIONAL Reading, Traveling, Blogging, Running, Instagramming, Snapchatting, Twittering

Chief Marketing Officer

Jostens

Digital Marketing Manager

Responsible for planning and executing Jostens digital and social media marketing strategies.

• Develop e-mail, paid media and social media strategies for Jostens core businesses, contributing to an increase of ecommerce revenue by 30% YOY
• Manage digital center of excellence team, responsible for providing digital reporting, social media community management and digital media execution
• Partner with leadership teams and cross-functional teams to plan for digital campaigns that impact business goals
• Manage budget tracking to assist with forecasting
• Develop and maintain a thorough understanding of the technical, user experience, business and competitive landscape across the enterprise for digital initiatives
• Manage agency relationships including scope of work, core deliverables, timelines and the appropriate accountability as defined in partnership agreements

Jostens

Social Media Strategist

The White House Project

Community Manager

Managed
 on
-and
-offline 
community 
through
 online
 marketing,
 social media 
management,
 and
 leadership
 development
 programming
.

Iowa State University

Bachelor of Arts , Political Science