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Alissa Small

Alissa Small

Digital Designer | Fashion Entreprenur

New York, NY

Message

4

Followers

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Skills
Web Design Email Marketing Social Media HTML Photoshop
Interests

I absolutely love all things related to design, fashion, style, travel and digital... and enjoy meeting like-minded people! Feel free to contact me at hello@alissasmall.com.

Time Warner Cable

Web Producer

• Provided full service in maintaining website and brand consistency for customers, working directly with key clients to ensure satisfaction with the finished product and gain loyalty which leads to renewed business
• Identified opportunities to streamline workflow, implement brand standardization and share best practices across creative, marketing and analytical functions
• Work directly with clients to identify and establish creative/marketing objectives, strategies and tactics required to execute creative
• Successfully managed and coordinated graphic design projects from concept through completion
• Collaborated with clients to create the initial vision, conceive designs and consistently meet deadlines and requirements

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Career
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Time Warner Cable

Lead Designer, Promo Strategy

• Recognized for developing inspired visual designs which increased web traffic while ensuring proper use of the Time Warner Cable brand
• Responsible for maintaining multiple simultaneous projects, working independently and with copywriter/web producers to develop design concepts
• Managed a heavy workflow, receiving, processing and refreshing assets from outside agencies, vendors and programmers within tight deadlines while preserving and enhancing quality
• Chosen in a leadership capacity to represent the team in delivering creative concepts to senior team members
• Found creative solutions to production problems to ensure high quality production within budget
• Translate stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit growth
• Set and drive implementation of brand guidelines and style guides for internal and external marketing
• Collaborate with analytics team on interpretation of data to optimize and increase effectiveness of campaigns

Career
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The Children's Place

Freelance Production Assistant

• Processed photographs to represent clothing swatches and website inventory
• Designed banners for use on department sections of website
• Built and prepped e-mail advertisements for international demographic
• Completed marketing projects such as mock-ups for Facebook fan pages as well as invitations and informational websites for international events

Career

J&R Music and Computer World

Graphic/Web Designer

• Designed and constructed weekly nationwide e-mail advertisements which were aimed both at current customers and applied market research to develop campaigns reaching new target audiences
• Collaborated closely with the Social Media Department to create images and implement marketing strategies on Twitter, Facebook and YouTube which lead to an increase in site traffic by 20%
• Developed and implemented designs ideas for promotional pages to support ongoing events and campaigns
• Maximize online promotions through the launch of viral marketing campaigns
• Developed Online Marketing plans that increased revenues by 40%

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Career

New York & Company

Freelance Graphic Designer

• Designed and built over 18 email files in the course of a week for testing over various customer demographics
• Coordinated with CRM team and creative director to finalize email specifications and testing process

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Career

Fashion Institute of Technology

Professional Certificate, Image Consulting

New York University

Professional Certificate, Digital and Graphic Design Production

City University of New York-Baruch College

BA, Graphic Communication