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Alison Young

Alison Young

Channel Marketing and Sales Manager

LG Electronics

Mecklenburg County, NC

I am an experienced professional with a strong passion for marketing, media strategy, and community new to Charlotte from Atlanta. I am looking forward to finding my niche and impact in the Charlotte area.

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Account Supervisor

• Cross-functional leader with a strong ability to bridge the gap between development, design, strategy, and media interests
• Created testing strategy to increase conversions for a large dental healthcare client leading to 56% rise in patient acquisitions
• Kept the agency up to date on emerging trends, updating staff and clients on enhancements in the digital marketing industry
• Developed key relationships with user analytics and testing platforms Full Story and Optimizely, leading to a 15% revenue increase from the agency’s largest client
• Lead optimization initiative and training for 20 associates to educate on conversion testing through the Optimizely platform

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Career

The Home Depot

Merchandise Marketing Manager

• Found a true passion for marketing and interconnected campaigns
• Development of in-store and online marketing strategies and overseeing an incremental budget of $7M, while focusing on the main goal to grow sales and market share for a $4.7B department
• Developed a national event and marketing plan for all retail stores resulting in an 11% sales comp for the category

CARE USA

Donor Relations and Stewardship Associate

• First learned the huge importance of building strong relationships to ensure career success
• Created policies and procedures for when and how to engage high-level donors for new donor relationship managers
• Coordinated new programs for developing donors with consultants, on organizing data, and implementing policies and procedures

Liberty University

Bachelor's, Public Relations and Advertising

I have a degree in Public Relations and Advertising but truly found a passion for marketing when I landed at job at The Home Depot. My experience at Liberty University helped shape my professionalism, presentation, and endurance to succeed.

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Education