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Alison Krebs

Alison Krebs

Consultant and Volunteer

Self-employed

Marketing Professional

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Self Employed

Consultant and Volunteer

Consulted small business owners and primary care practice on sales, advertising, marketing and strategy. Leveraged marketing, project management, sales, analytical, and communication skills to assist community in a variety of volunteer positions. Free-lanced as healthcare website writer. Pursued potential business opportunities and traveled extensively.

Career medium 06
Career

AgriData Resources

Sales and Seminar Instructor

Cole Taylor Bank

Aging and Verifications Clerk

Asset Based Lending

Brock Associates, Inc.

Assistant Editor

CoBank

Director, Knowledge Exchange

Led a team of 4 analysts in conducting research and writing insightful reports on key industries served by the bank. Assessed and reported on key industry opportunities and risks for bank management. Collaborated with cross-functional teams and bank management to define, set and prioritize research projects. Directed research agenda and projects, editing over 35 published reports for bank customers.
• Presented on macro and agricultural economy to customer and industry meetings, garnering excellent reviews and securing additional speaking engagements.
• Developed and executed customer forum on Globalization of Agriculture, the highest ever rated CoBank program.
• Created social media strategy and led its implementation for industry research and information exchange enabling CoBank to reach and interact with customers via additional channels.
• Conducted research and wrote reports on dairy production and processing industries for internal and external audiences.

Career medium 04
Career
Career medium 02

Adayana

Senior Associate, Strategy and Research

Provided marketing, market research and strategy consulting to local, regional and multinational agribusiness and food industry clients. Framed solutions, effectively led project teams, presented to clients. Managed and developed a team of business analysts.
• Developed and defined innovative market solutions for leading animal health, seed, chemical, equipment, finance, association and cooperative clients.
• Provided client with enhanced understanding of key international markets via insightful market intelligence studies.
• Tested value propositions, built go-to-market strategy for food distribution client enabling it to gain new business.

Career

Eli Lilly

Marketing Manager, Customer Relationship Management

Managed strategic global marketing initiative to build capabilities, strengthen customer relationships, tap emerging markets, and maximize sales. Monitored internal CRM pilot projects, drove data quality and data analytics standards, and researched CRM best practices across consumer, industrial, and healthcare industries. Defined strategic role of CRM for senior leadership by identifying fit, capabilities, gaps, and organizational, financial, and cultural costs and benefits.
• Researched marketing investment best practices within and across marketing channels accelerating adoption of e-detailing and webinars; provided guidance and improved channel mix planning across products and geographies.

Career medium 06
Career
Career medium 06

Eli Lilly

Marketing Manager, Xigris Product Team

Managed marketing efforts for Xigris, a highly innovative, complex, first-in-class biotechnology product for severe sepsis. Directed global peer-to-peer connections by leading cross-functional teams, organizing conferences and building TL relationships. Managed $15M budget, built vendor and agency relationships, and planned knowledge transfer strategies for product launch. Collaborated on marketing and life-cycle plans, brand, competitive intelligence, PR, market research and publication strategies. Drove Xigris education plan and implemented practices from market creation through launch. Prepared for launch by directing roundtables and advisory boards and creating TL strategy. Supported programs to connect regions and transfer best practices. Supervised 5-person team and produced high impact results.
• Educated medical professionals about Xigris and sepsis at 15+ unique international critical care congresses, symposia, and conferences, garnering reviews of “outstanding” and “best ever” for programs.
• Gained TL commitment by repositioning potential competitors as strategic allies and collaborated with TLs to create the award-winning Surviving Sepsis Campaign to improve global standards of care.
• Developed quantifiable process to evaluate TL value and impact. Process adopted as best practice.
• Improved marketing productivity and focus by creating Marketing Citations Index (MCI) database, which distills and centralizes core marketing messages from scientific publications in order to ensure global consistency.
• Increased savings by 5 headcount and $200K by piloting and adopting online promotional material ordering system.
• Managed vendor relationships to high performance levels, guiding deliverables, projects and events within budget.

Career

Eli Lilly

Senior Marketing Associate, Ceclor Product Team

Directed brand revitalization and launched global campaign for primary care antibiotic by collaborating with agency to update brand elements and develop new strategies. Maximized long-term impact potential of campaign by leading global product managers in implementation. Successfully planned educational and promotional programs by orchestrating speakers, vendors, and affiliates. Traveled internationally to provide on-site guidance for key stakeholders.
• Increased sales by 20% in target markets by spearheading speakers’ tour campaign consisting of 120 lectures and reaching over 10,000 customers in 17 countries.
• Expertly coordinated participation in 3 congresses and Lilly Medical Conference.

Career medium 03
Career
Career medium 04

Elanco

Senior Training and Development Associate

Developed and delivered soft-skill training to sales, marketing, and technical professionals, including programs in selling, negotiation and presentation skills, social styles, Situational Leadership II, Situational Self Leadership, Six Hats (group decision-making), and marketing planning. Increased effectiveness by integrating experiential methods. Ensured relevance and impact by creating ongoing development tools. Trained managers to reinforce key learning and improve impact with employees. Influenced organizational processes as performance consultant to U.S. Cattle and Poultry units. Facilitated new product marketing planning process.

Career

Elanco

International Marketing Associate

Planned and implemented business-to-business marketing strategies for new indication, orchestrated international customer education and promotional programs. Built financial model to manage allocations and improve profitability decisions. Contributed to marketing efforts for 4 products, ensured effective learning transfer among global affiliates.
• Improved product profitability an average of 10% across global markets and optimized manufacturing and marketing assets by creating and implementing a global forecasting and price/volume model and market assessment process for Apralan, a multi-species, multi-formulation product.
• Revitalized mature product to 25% sales growth by developing Tylan ileitis label extension marketing and brand positioning strategy, updating the core value propositions and delivering them internationally.

Career medium 01
Career
Career medium 03

Elanco

Market Research Analyst

Coordinated market research studies. Shared research insights with marketing, sales and management to improve organizational understanding of key market issues and opportunities and provide strategic direction.

Career

Elanco

Sales Representative

Developed relationships with key customers. Detailed animal health products to veterinarians, feed companies, cooperatives and producers. Launched innovative treatment, Micotil, garnering rapid product adoption and market share in territory. Presented to customer meetings and industry groups.

Career medium 05
Career

Online Marketing Institute

Certificate, Online and Digital Marketing

Purdue University - Krannert School of Management

MBA

University of Wisconsin-Madison

BS, Agricultural Economics

New Trier High School