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Alison Auger

Alison Auger

Digital Marketing Specialist

Amway

Grand Rapids, Other

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I think the stars are just the neon lights shining through the dance floor.

Amway

Digital Marketing Specialist

-Work hand-in-hand with key channel members and marketers by defining their business objectives and marketing communication needs
-Deliver on all content needs, including content creation, for online publications supporting individualized product mixes
-Responsible for optimizing user experience and engagement throughout publications
-Create and support social media campaigns for multiple brands
-Maintain project schedules for all digital publications

Career medium 04
Career
Career medium 05

SA+A Architects

Social Media Coordinator

-Engage with followers through Twitter, Facebook, Pinterest, and HootSuite
-Increase these engagements using interesting and relevant content
-Promote new and existing projects
-Implement a social media campaign

Career

Traverse City Record Eagle

Account Executive

-Worked to increase advertising revenue by prospecting for new business through proposals and cold calls
-Managed over 50 accounts throughout Michigan including the Red Wings, Kewadin and Odawa Casinos, Papa John's, Pet Supplies Plus, and Central Michigan University
-Helped local advertisers increase business through digital and print products

Career medium 06
Career
Career medium 01

Livio Radio

Social Media Intern

-Increased brand social network engagement
-Posted content online and engaged the audience through weekly giveaways
-Created and implemented a social media schedule that increased Web visits, interactions, and followers

Career

Humane Society of West Michigan

Marketing, Development, and Special Events Intern

-Wrote spotlight pieces and photographed animals for both Web and print to increase adoption rates
-Pitched local businesses to obtain donations
-Generated publicity and awareness for events such as Tuxes and Tennies and Bissell Blocktail Party through local news stations
-Wrote and created event fliers and information packets

Career medium 05
Career

Campbell-Ewald

Chevy Online Advertising Account Coordinator

-Created and maintained job numbers, budgets, and timelines
-Managed the team and project schedules

Grand Valley State University

B.S. Advertising and PR, Advertising