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Alisha Johns

Alisha Johns



Writer at BD&E




- Developed copy for websites, marketing communications materials and print ads
- Prepared Keynote presentations and leave behind proposals
- Proofread all forms of print and digital media including web and mobile app content
- Collaborated with a team to devise an integrated marketing communications plan
- Attended photo shoots, press checks and signage consultations
- Wrote company blogposts, press releases and e-mail newsletters

Career medium 04
Career medium 03

Self Employed

Freelance Writer

- Created a campaign theme and wrote product descriptions for Tre’s holiday catalog
- Formulated a social media strategy and wrote all digital content for a local farmer’s market business
- Developed a print ad campaign for Belk as part of a Virginia Tech marketing course


Butterfly Switzerland

Marketing Team Manager

- Performed market research to select a target market
- Identified points of differentiation and established positioning
- Conducted team meetings and general assembly discussions

Career medium 02
Career medium 05

Virginia Tech Office for Diversity and Inclusion

Communications Intern

- Devised a social media marketing strategy for the Strong Together campaign
- Proofread print materials and digital content
- Served as art director for promotional videos
- Partnered with other campus organizations to achieve cross-promotion


Iceoplex at Southpointe LLC

Programs and Activities Coordinator

-Maintained social media outlets with an emphasis on Pinterest boards promoting brand identity
-Developed daily schedules and created weekly newsletters
-Proofread all forms of marketing communications
-Managed staff and handled parent/camper concerns

Career medium 03
Career medium 06

Virginia Tech Residence Hall Federation

Director of Programming

- Developed brand line and messaging for the 9,400 Stories program
- Branded the 9,400 Stories blog and all other promotional materials
- Created and maintained social media accounts
- Worked closely with professional vendors in order to negotiate long-term contracts


Virginia Polytechnic Institute and State University

Bachelor of Science (BS), Marketing/Marketing Management, General