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Alicia Lycan

Alicia Lycan

Digital Marketing Specialist

Parker, Smith & Feek

King County, WA

Creative media, brand strategy, entrepreneurship, web development, and all things digital. Experience with digital marketing software, Adobe Suite, Hootesuite, Hubspot, Google Analytics and AdWords, Commercial Drone Pilot, Wordpress, HTML, CSS, and Javascript. Marketing, International Business: Western Washington Universit...

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Parker, Smith & Feek

Digital Marketing Specialist

I work with stakeholders on the development and ongoing implementation of a digital marketing strategy for the firm enhancing our brand and online presence.
Specifically:
-Development of social media strategy and administer ongoing management/monitoring/posting
-Management of all SEO activities such as keyword strategy, link building, and content strategy to increase rankings on all major search networks
-Google Analytics and other measurement tools to provide reports and insights
-Manage email distribution campaigns/mailings/content marketing
-Website content management and development

Focus is really about aligning with your purpose – whether it be your purpose on a specific project or your higher purpose in life. When actions reflect intentions, you’re in alignment with your personal mission.

Facebook VP of Product Fidji Simo shares tactics to master focus in a world where possibilities are endless and the stakes are high.

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She Goes Media

Digital Content and Media Specialist

-Share brand stories by developing a content strategy utilizing visual imagery, written content, media, and data analytics to provide measurable results.
-Execute a digital marketing plan with data driven market research to help brand's increase their consistency, target reach, and customer lifetime value.
-Build Squarespace sites and create all digital content integrated across multiple touch points to further customer reach & conversions.

Visit www.shegoesinc.com to see a portfolio of my work and shoot me a message if you're interested in collaborating!

365 LIfestyle Group

Marketing Coordinator

- Develop all digital media and brand content to host on Firepoint lead generation web platform for clients within the real estate space; develop brand image and voice geared towards ideal target market.
- Create relevant, thought-provoking, and helpful articles while implementing SEO and linkbuilding best practices to improve SERP rankings.
- Conduct keyword research for every blog article and ensure that keywords are highly relevant to article content, ad content, and the website.
- Set up Google Adwords campaigns to drive website traffic; optimize existing campaigns for high CTRs and conversions done through A/B testing ad copies for each ad group.

Pyranha Mouldings Ltd.

Alicia Lycan: Athlete

I represent Pyranha Kayaks, Werner Paddles, and Immersion Research as an athlete ambassador.
I support these brands as a role model for young women by hosting an annual event, competing locally and internationally in events, publishing adventure stories and photos.