Associate, Content Partnerships + Influencers
November 2014 — Present
Content Syndication: Generate earned value by managing content partnerships for the distribution of BlackRock market commentary to 13 finance and business publications.
Content Marketing Operations: In partnership with internal content creators and under leadership of editor-in-chief, support BlackRock Blog's data-driven content production process and digital marketing operations, including QA, light copyediting and social media copy. Lead BlackRock.com homepage editorial operations on a weekly basis.
Blog Influencer Marketing: Build and maintain relationships with industry influencers to create content around financial advisory and retirement topics for BlackRock Blog.