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Ali LaFleur

Ali LaFleur

Senior Account Executive


New York, Other

Senior Account Executive at DEVRIES GLOBAL






Senior Account Executive

Career medium 03

DeVries Global

Account Executive

• Manages execution of consumer public relations campaigns for Tide, including social media and blogger programming, message development, editorial outreach, sponsorship of major conferences, and leveraging prominent spokespeople
• Serves as day-to-day liaison for client, partner agencies and vendors
• Plays key role in strategic, integrated communications planning across all Tide initiatives
• Provides strategic counsel on social media for Tide brand, including recommending activations and messaging for Facebook, Twitter and Pinterest as well as leading all blogger work on Tide
• Secures traditional print, online and broadcast media coverage for Tide campaigns
• Coordinates media days and events
• Supervises Account Coordinator and several interns
• Fosters Tide’s relationships with key media contacts


DeVries Public Relations

Junior Account Executive

• Designed communications strategy and timeline for media outreach surrounding various Tide launches and ongoing initiatives and lead broadcast, print (long-lead and short-lead) and online media outreach surrounding such
• Secured placements in several long-lead publications for a wide array of Tide products
• Served as account lead for all Loads of Hope mobile laundromat disaster relief executions, including leading local media outreach
• Coordinated and implemented events for media, executing outreach and managing post-event coverage
• Coordinated several blogger activations for various Tide programs, including Tide’s presence at several prominent blogger conferences
• Managed Account Coordinator and several interns

Career medium 06
Career medium 03

DeVries Public Relations

Account Coordinator

• Worked on national media campaigns surrounding several Tide partnerships with various celebrities
• Supported team for Grand Opening of Tide Dry Cleaners franchise
• Worked with account team to manage in-market blogger events and blogger outreach for products across Tide portfolio
• Formulated new relationships with bloggers and long-lead media
• Wrote pitch letters and media alerts
• Prepared monthly client reports
• Tracked all media impressions and clips across the Tide brand
• Researched and built extensive national, regional and local media lists


HarperCollins Publishers

Editorial Intern

Editorial Intern at Harper imprint, HarperCollins

Career medium 04

Folio Literary Management

Summer Associate

Read and evaluated unsolicited manuscripts, reviewed contracts, drafted pitch letters, attended editorial meetings, generated book ideas, marketing database research, clerical work


Winston Churchill High School

Wake Forest University

English, English, Psychology, History