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Ali Inam

Ali Inam

Head Digital Strategy and Planning/Account Manager

Creative Chaos

Head Digital Strategy and Planning

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Creative Chaos

Head Digital Strategy and Planning/Account Manager

I am leading the dedicated digital team for Unilever brands (Magnum, Pond’s, Vaseline, and Dove), as well as heading strategy and ideation for the Digital Team. I also provide training for the in-house social media team, as well as digital media training for clients. My team won the ‘Best In Digital’ (2013) PAS award for Magnum's 'Royal Treatment' campaign with an always-on content strategy and consumer focused online interactions.

Career medium 03
Career
Career medium 03

White Communications Lab

Head of Strategy

I was responsible for analyzing qualitative and quantitative data to find relevant insights for different brands, devising brand development strategies and identifying opportunities to improve the quality of thinking applied to clients business.I was also involved in Strategic Consulting, including business plan & strategy development for ATL, BTL, and Digital campaigns.

Career

DDB

Strategic Planner

As a Strategic Planner for BEDDB, I was leading the planning department, spending a lot of time doing research into consumer habits. This research helped me develop insights into how consumers are talking about my clients' brands, their products and their industries. Some of my clients include Unilever, Johnson & Johnson, Pepsi, Pringles, GSK, Abbott, and Engro Foods. During this time, our team won two PAS awards (2012), one for Engro Foods, and the other for Sucral – Zero Calorie.

Career medium 02
Career
Career medium 02

VMI, Inc

Account Executive

I was managing a team of 5, responsible for market research and consumer insights for T-Mobile, AT&T, Intuit, Quill and Great Lakes Energy in the Illinois region. Apart from research, I was also responsible for internal training as well as trainings for our other offices. One of our major accomplishments was on T-Mobile, where our research into the consumer buying habits helped T-Mobile streamline its package offerings, for contract and non-contract plans, to better match the consumer expectations. The result saw a 28% increase in new customers in its first 3 months while at the same time increasing customer loyalty and satisfaction.

Career

Arkansas State University

MBA, Marketing Research, Finance