Bedrocket Media Ventures
March 2012 — Present
Bedrocket is a new content creation company dedicated to reinventing the relationship between content and audience.
• Manage and execute marketing & PR for Look TV; YouTube's fashion & beauty channel
in partnership with the creators of Project Runway.
• Manage audience development through YouTube, Facebook, Twitter, Instagram,
Pinterest, Pose, Tumblr and other strategically relevant online verticals.
• Manage and execute social media strategy and integrated marketing campaigns.
• Research and lead outreach for Look TV content to key blogs & online media outlets.
• Develop and execute press pitches, including drafting press releases.
• Initiate opportunities for content development and talent partnerships for the channel.
• Create and optimize brand copy for video metadata and annotations using SEO