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Ali Appelbaum

Ali Appelbaum

Community Manager

Bedrocket Media Ventures

Community Manager at Bedrocket Media Ventures

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Bedrocket Media Ventures

Community Manager

Bedrocket is a new content creation company dedicated to reinventing the relationship between content and audience.

• Manage and execute marketing & PR for Look TV; YouTube's fashion & beauty channel
in partnership with the creators of Project Runway.
• Manage audience development through YouTube, Facebook, Twitter, Instagram,
Pinterest, Pose, Tumblr and other strategically relevant online verticals.
• Manage and execute social media strategy and integrated marketing campaigns.
• Research and lead outreach for Look TV content to key blogs & online media outlets.
• Develop and execute press pitches, including drafting press releases.
• Initiate opportunities for content development and talent partnerships for the channel.
• Create and optimize brand copy for video metadata and annotations using SEO
standards.

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Likeable

Associate Operations Manager

•Assisted with planning, management, and execution of Likeable’s social media strategy by utilizing Facebook, Twitter, Google+ and other social media networks.
•Effectively managed the Chief Operating Officer’s day-to-day activities – including travel and appointment scheduling executive management.
•Collaborated with the operations team in streamlining office finances, human resources, and marketing.
•Given specific budget to carryout design aesthetic of new office, including all furniture and equipment purchases.

Career

Likeable

Marketing & Operations Intern

•Created content and support marketing for an Inc. 500 social media company.
•Responsible for community management of the company's presence.
•Tasks included scheduling, monitoring, outreach, and analyzing the company's brands presence on various platforms including Facebook, Twitter, and LinkedIn.
•Responsible for writing, editing and distributing the companies' weekly newsletters and webinars.
•Created content for #LikeableChat ­company's weekly Twitter chat.
•Involved with development of standards, documentation and operational duties.

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Mann's Jewelers, Inc.

Marketing Intern

•Assisted in developing the company's website - coordinated with vendors to manage online product display.
•Developed the company's first-ever social media strategy, including Facebook and Twitter--ultimately building the base to more than 1,000 followers.
•Assisted on strategic and creative marketing teams producing season mailers and catalogs.

Career

Syracuse University

Bachelor of Science, Information Management and Technology