Starwood Hotels & Resorts Worldwide, Inc.
Digital Marketing Specialist at Costa Navarino
September 2013 — Present
•Build landing pages and special offer pages to support segmental marketing campaigns to reinforce hotel USP’s and execute communication plan to drive share from specific target / niche markets.
•Launch tactical destination and hotel specific marketing campaigns – ensure divisional campaign creative & copy alignment and promotional placements are optimized across both hotels.
•Management of natural search optimization and core social media visibility and presence
•Build and manage key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.
•Test campaign messaging and creative to determine relevancy across segments and to optimize conversion & overall performance.
•Coordinate the use of the Starwood internal marketing channels to maximize campaign reach and impact (brand sites, email marketing, special offer pages, etc.)
•Implementation of Guest Communications email marketing tool to drive incremental rooms and ancillary revenue to hotels.
•Management of hotel content on Brand.com, Independent and Destination Sites to optimize conversion of visitors and drive incremental revenue to hotels
•Implementation of revenue focused local partnerships / campaigns.
•Management of Third Party Site / OTA Merchandising Opportunities