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Alexios Rassoulis

Alexios Rassoulis

Digital Marketing Specialist at Costa Navarino

Starwood Hotels & Resorts Worldwide, Inc.

Digital Marketing Specialist at Costa Navarino at Starwood Hotels & Resorts Worldwide, Inc.





Starwood Hotels & Resorts Worldwide, Inc.

Digital Marketing Specialist at Costa Navarino

•Build landing pages and special offer pages to support segmental marketing campaigns to reinforce hotel USP’s and execute communication plan to drive share from specific target / niche markets.

•Launch tactical destination and hotel specific marketing campaigns – ensure divisional campaign creative & copy alignment and promotional placements are optimized across both hotels.

•Management of natural search optimization and core social media visibility and presence

•Build and manage key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.

•Test campaign messaging and creative to determine relevancy across segments and to optimize conversion & overall performance.

•Coordinate the use of the Starwood internal marketing channels to maximize campaign reach and impact (brand sites, email marketing, special offer pages, etc.)

•Implementation of Guest Communications email marketing tool to drive incremental rooms and ancillary revenue to hotels.

•Management of hotel content on, Independent and Destination Sites to optimize conversion of visitors and drive incremental revenue to hotels

•Implementation of revenue focused local partnerships / campaigns.

•Management of Third Party Site / OTA Merchandising Opportunities

Career medium 02
Career medium 03

Starwood Hotels & Resorts Worldwide, Inc.

Sales & Events Reservations Executive at Costa Navarino

• Ongoing consultation with the Sales Executives and Events Team with respect to group
bookings, rooming lists, and reservation details
• Monitoring of the group reservations in consultation with the Revenue Director.
• Entering the rooming list in the system tied to specific guest requests
• Processing of changes and cancellations.
• Monitoring of allotments.
• Responsible for the current state of group bookings.
• Create & communicate a daily group overview for various departments in the house
• Consultation with the group organizer to handle any changes required.
• Consultation with the F / O Asst. GSM in terms of measures for a smooth check-in and
• Supporting the sales and accounting departments in issuing proper billing.
• Processing of various statistics for revenue management.
• Ensure data integrity of Sales & Catering system group blocks


Starwood Hotels & Resorts Worldwide, Inc.

Cluster Marketing Executive at Costa Navarino

• Ensure all activations are on brand and aligned with the hotel positioning and core messages.
• Participate in content creation (copywriting, photo and video) to feed all channels.
• Implement relevant partnerships supporting the hotels & venues positioning and awareness on the
• Support the hotels’ social media strategy with relevant story telling material.
• Coordinate the implementation of new brand initiatives, be a brand champion and ensure full
compliance with Starwood Marketing standards & programs, brand style guides & tone of voice.
• Work with each hotel to define clear positioning for their F&B outlets, develop and ensure graphic
guidelines throughout their offline / online communication and implement venue specific
communication plans.
• Work closely and support the sales team to maximize corporate / group marketing activities
through execution of internal and external campaigns.
• Update sales presentations & brochures, in–house collaterals, advertising and communication
templates or other creative assets, ensuring adherence to brand standards, through internal tools
or creative agencies.
• Qualify advertising opportunities, set-up campaigns with websites or publications and follow up on
results with effective tracking and result analyses.
• Inform hotel teams on marketing initiatives and opportunities and contribute toward developing an i
innovative ‘marketing culture’ within the hotels.

Career medium 05

Elounda Beach Hotel & Villas

Hospitality Professional

Responsible for all the Online Booking Distributions through Ihotelier or other Channels such as,, and more.

Elounda Bay Palace Hotel

Assistant Manager

Responsible for Controlling and Coordinating the Front Office and Housekeeping Department. Continual training concerning the standards of the Leading Hotels of the World which the hotel is a member.

Career medium 06

Greek Army


Served my military service in Rethymnon, Crete, in the Division of the Greek Airborne Commande Team.

Elounda Beach Hotel & Villas

Online Booking Agent

Responsible for the Online Bookings of Elounda Beach Hotel. Managed the I-Hotelier Booking Engine & other Channels that included,, and many other.

Career medium 02
Career medium 03

Brenner's Park-Hotel & Spa

Internship in the Rooms Division Department

6 Months Internship for the 7th. Semester of the International University of Bad Honnef, 3 Months in Housekeeping and 3 Months in Front Office, from which the last 2 Months as the Night Auditor.


Elounda Beach Hotel & Villas

Online Booking Agent

Responsible for setting up the new Online Reservations Booking Engine of Elounda Beach Hotel in cooperation with Travelclick & I-hotelier.

Career medium 04

Lausanne Palace & Spa

Internship in the F&B Cost Control Department

6 Months Internship for the 3rd Semester of the International University of Bad Honnef, working in the Cost Control of F&B Department,responsible for controlling the incoming goods and keeping the Costs at the desired level.


Elounda Beach Hotel & Villas

Front Office Receptionist

Responsible for the Communication with Guests, Check In , Check out, Escorting guests to their rooms, Booking and Controlling guests charges.

Cornell University

Certificate in Hospitality Marketing, Hospitality Administration/Management

Internationale Fachhochschule Bad Honnef - Bonn

Diplom-Betriebswirt (FH) in Hospitality Management, Hospitality Management

Northern Arizona University

Bachelor of Science in International Hospitality Management, Hospitality Management

Pagkritio High School

High School Diploma, Classical Studies

The University of Michigan

Certificate of Proficiency in English, English Language Study

The University of Cambridge

First Certificate in English, English Language Study

Goethe-Institut zur Pflege der deutschen Sprache im Ausland

Zertifikat Deutsch, German Language Study