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Alexei Orlov

Alexei Orlov

Founder and CEO

mtm choice

Greater New York City Area, us

With experience spanning 30 years, 40 countries, and 50 brands, Alexei Orlov has made life his business and business his life as a seasoned leader in Global Marketing. Alexei Orlov is Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specialising in high-precision brand...





mtm choice

Founder and CEO

Alexei Orlov is Founder and Global CEO of mtm choice worldwide, a boutique network of skilled practitioners specialising in high-precision brand activation and media optimisation. Bolstered by market-enabling technologies, mtm agencies seek to help brands excel at the “moments that matter” for their customers and consumers.

Global Design Forum 2013: Alexei Orlov, Chief Marketing Officer for Volkswagen Group China

As consumer culture enters its next phase, the power of the brand continues to increase. Time was when a brand relied for its identity on a recognisable design process, but that model has changed. What’s the effect on design and designers? This session puts internationally known designers up against brand owners and commentators and asks: who rules and who’s the fool?

DAS Group of Companies

Advisor to Global CEO

Alexei Orlov served as Senior Advisor to the CEO & Chairman of DAS, an international $8B division of Omnicom Group PLC (OMC).

The Partnership

Senior Partner, global clients, (inc DraftFCB EME)

Alexei Orlov was the Senior Partner, Global Clients from 2008 to 2010.

Volkswagen Group China

Chief Marketing Officer

As Chief Marketing Officer (CMO) of Volkswagen Group China, Alexei Orlov was responsible for the overall marketing and brand positioning for the Volkswagen Brands portfolio across Greater China and ASEAN. Alexei was jointly responsible for the commercial excellence of the company’s significant regional business as a core member of Volkswagen’s executive team.


Executive Vice Chairman, Worldwide

Alexei Orlov served the digital specialist agency Wunderman for eight years as President (Europe), then as Global COO and finally as Executive Vice-Chairman (Worldwide). He also served as the Global Strategic Lead for WPP’s automotive business, where he co-led agencies including Ogilvy & Mather, Wunderman, and more on their work for Ford, Jaguar, Land Rover, Mazda, and Volvo.


CEO, International Branding

Before joining Wunderman, Alexei Orlov owned and ran ROCQM and MCW, specialists in brand strategy and commercial recovery. After selling the company to WPP, the company became one of the key cornerstones of what later became RMG Connect, a global strategy service within the WPP portfolio.

Volvo Cars UK and Volvo Car Corporation

Marketing Director and Chairman Brand Communications

Alexei Orlov was Global Brand Communications Director for Volvo Cars and Marketing Director of Volvo UK, at the time the second-largest national sales company for the Volvo Corporation.

Avon Cosmetics

Marketing Director, Avon Cosmetics, Retail, Europe

Alexei was the youngest executive to be appointed to a director position at Avon, where he served as Marketing Director of Avon Cosmetics Retail (Europe).

Paperchase, WH Smith

Planning and Merchandise Director

At the beginning of his career he was a founding member of the highly-successful Paperchase Retail Group, igniting in him a passion for brand stewardship that carries on to this day.

Alexei Orlov's Blogs

Best Alone, Better Together ›


Please Stop Fixing the Wrong... ›


Your True Point of Distinction ›

“Wisdom means sometimes throwing our knowledge away.”