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Alexandria Rengifo

Alexandria Rengifo

Director Operations

InsideHook

New York, Other

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InsideHook

Director Operations

Founding member of InsideHook (www.insidehook.com), the daily email newsletter and lifestyle resource for active, successful men. InsideHook launched in March 2012 and recommends the most unique, memorable experiences, activities, and products across the United States.

Advertising Operations Execution
• Managed advertising campaigns for over 70 clients since InsideHook’s launch
• Developed, built and executed campaigns for premium brands like Lexus, Jaguar, Hyundai, Tommy Hilfiger, Burberry, and BlackBerry
• Produced InsideHook’s first commercial and several custom content and event series
• Built technical requirements for products related to InsideHook’s advertising operations (e.g. campaign microsites, promotional landing pages, slideshow players, new advertising placements, ad trafficking optimization)

Client Management
• Manage communication, feedback, and approval process with advertisers during campaign production period, and deliver data driven analytics

Inventory Management and Monetization
• Manage InsideHook’s email, web, and social inventory calendar, ensuring full campaign delivery
• Create and offer inventory solutions that maximize revenue and meet brand’s requirements

Reader Engagement and Insights
• Developed InsideHook’s bi-annual reader survey, establishing audience demographic, psychographic, and key interests across categories; use survey results to build and tell compelling reader stories

Career medium 03
Career
Career medium 01

Westbrook Strategies

Business Development Intern

• Developed marketing and client acquisition plans for a firm that helps individuals improve the way they present themselves in important social situations.
• Participated in client workshops and identified new services that would serve client needs.
• Spearheaded publicity efforts, which included the design of new press kits and flyers.
• Organized online and in-person focus groups to perform market research.

Career

Han Lion Foods

Winter Marketing Analyst

• Analyzed price, customer, and competitor data, in preparation for Han Lion’s launch of a new tea product in the United States.
• Called and maintained contact with potential distributors and retailers.
• Wrote and reviewed press releases and packaging information.

Career medium 03
Career

Harvard University

B.A., Economics