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Alexandra Preston

Alexandra Preston

Associate Marketing Manager

Shutterfly, Inc.

San Francisco Bay Area, us

Associate Marketing Manager at Shutterfly, Inc.

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Shutterfly, Inc.

Associate Marketing Manager

-Analyze customers and determine user funnel for mobile apps.
-Determine messaging strategy based on funnel.
-Plan and execute quarterly messaging tests to increase engagement, retention and incremental revenue.
-Review new UX and UI designs for app updates.
-Support complete back end update and participate in end to end testing before launch.
-Plan entire messaging and merchandising strategy for 3 phase roll out of Shutterfly app update.
-Train two teams to maintain the flagship app during and after back-end update.