Associate Marketing Manager
May 2016 — Present
-Analyze customers and determine user funnel for mobile apps.
-Determine messaging strategy based on funnel.
-Plan and execute quarterly messaging tests to increase engagement, retention and incremental revenue.
-Review new UX and UI designs for app updates.
-Support complete back end update and participate in end to end testing before launch.
-Plan entire messaging and merchandising strategy for 3 phase roll out of Shutterfly app update.
-Train two teams to maintain the flagship app during and after back-end update.