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Alexandra George

Alexandra George

Diversity Champion.

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Abercrombie & Fitch

Visual Manager, Assistant Manager

Visual Manager
• Supervised updates and floor sets throughout the year, including Back to School, Christmas, Spring and Summer
• Lead Visual team to develop floorsets and displays of aesthetic detail and creative perspective that delivered a strong brand message through visual merchandising
• Worked with corporate visual leaders, district managers and store staff to determine specific visual needs and implement floor changes consistent with the store's layout, customer demands and current merchandise focus
• Provided constructive feedback to District Manager in areas of: Sales, Service, People, Visuals, Product and Process. Maintained a presence on Leadership Conference Calls and Store walk- through visits.
• Point person for training associated on design concepts, visual display standards and visual display effort.


Assistant Manager
• Contributed to achievement of financial goals and reinforced performance standards established to control shrink and potential loss to the company.
• Managed total store talent: seasonal hiring needs, anticipated turn; recruited and interviewed based on assessments to ensure we were efficiently staffed at all times according to company staffing goals.
• Supported other managers in overall duties both creatively and operationally, including store operations, running a successful business, managing a staff of over sixty employees, loss prevention, recruiting, interviewing and customer service.


Key Achievements
• Played pivotal role in a project to improve processes between the stock and sales floor teams, saving an approximate 20% of time.
• Promoted after only 3 months to Tyson's Corner; a top focal store visited most frequently by Home Office and Regional Directors.
• Loss Prevention Award: 9 Merchandise Recoveries, led my district by +6
• Black Friday Champions: My store won all 5 challenges set by our District Manager

Career medium 03
Career
Career medium 01

CFS Medical Supply Group

Merchandise Assistant, Sales Rep

• Developed, executed and communicated strategic business plans and strategies that support merchandising and financial objectives.
• Assisted with messaging strategy and creative output to build an integrated marketing plan that aligns with business objectives for in-store marketing and Buyer's Guides, while partnering with merchant vendors.
• Manage and execute promotional and liquidation strategy
• Provide strategic direction for the development and refinement of seasonal campaign plans
• Analyzed historical data and current trends to identify risks and opportunities
• Partnered with cross- functional teams to establish and implement short and long term inventory management objectives, review order quantities and markdown management,
• Assist Merchandising, Logistics and Production Teams to optimize flow of goods from suppliers to warehouses, distribution agents and fulfillment centers.
• Developed and originated strategic plans to facilitate long-term business relationships

Career

Mobility Excellence

Medical Device and Equipment Sales Rep

• Conducted competitive intelligence research on industry competition.
• Created and delivered presentations tailored to the evaluations and assessments of clients needs.
• Utilized product reports to identify selling patterns and formulated merchandising strategies to maximize sales.
• Used my marketing expertise to design, revamp and re-launch company initiatives to increase customer satisfaction and boost sales.
• Focused on development and implementing sales strategies that lead to accelerated profitable revenue growth and substantial expansion of territory sales. This included marketing, policy writing, and program pricing.
• Represented consumer equipment brands in the MD/DC/VA/PA/NJ markets via strategic analysis, lead generation, cold calling and distributor collaboration.

Key Achievements
• Special Charity Work and Participation with The Wounded Warrior Project and Veteran Wheelchair Lacrosse Games.
• Developed a strategic partnership between two key clients, promising me customer loyalty for future referrals. New account development noticeably drove sales, increasing revenue by 30%.
• Consistently met and exceeded all company and personal sales targets while managing a territory of 5 states.
• Personally negotiated Kennedy Kreiger Alliance, recording a 210% revenue increase.

• Individual Excellence Award for my proactive pursuit in distilling customer analytic needs, cross-communicating this feedback into actionable issues/opportunities for improvements in product customization, ultimately generating a dominating product for power mobility.
• 2012: Holiday Star Award for most products sold
• 2007: Selected to represent the new line of Rehab at several national conventions and Expo’s

Career medium 01
Career
Career medium 04

Appraisal Solutions

Marketing Intern

• Gained experience in Real Estate Marketing
• Maintained social media networks to market current listings and services
• Created new promotional items for distribution to clients
• Assembled and proofread content for weekly and monthly E-newsletters to selected clients
• Learned about social media through webinars and social networking conferences. Used this knowledge to invent creative ways to connect with clients through social media

Career

Virginia Polytechnic Institute and State University - Pamplin College of Business

Bachelor of Science, Marketing Management

Notre Dame Prep

High School Diploma