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Alexandra George

Alexandra George

Diversity Champion.


Abercrombie & Fitch

Visual Manager, Assistant Manager

Visual Manager
• Supervised updates and floor sets throughout the year, including Back to School, Christmas, Spring and Summer
• Lead Visual team to develop floorsets and displays of aesthetic detail and creative perspective that delivered a strong brand message through visual merchandising
• Worked with corporate visual leaders, district managers and store staff to determine specific visual needs and implement floor changes consistent with the store's layout, customer demands and current merchandise focus
• Provided constructive feedback to District Manager in areas of: Sales, Service, People, Visuals, Product and Process. Maintained a presence on Leadership Conference Calls and Store walk- through visits.
• Point person for training associated on design concepts, visual display standards and visual display effort.

Assistant Manager
• Contributed to achievement of financial goals and reinforced performance standards established to control shrink and potential loss to the company.
• Managed total store talent: seasonal hiring needs, anticipated turn; recruited and interviewed based on assessments to ensure we were efficiently staffed at all times according to company staffing goals.
• Supported other managers in overall duties both creatively and operationally, including store operations, running a successful business, managing a staff of over sixty employees, loss prevention, recruiting, interviewing and customer service.

Key Achievements
• Played pivotal role in a project to improve processes between the stock and sales floor teams, saving an approximate 20% of time.
• Promoted after only 3 months to Tyson's Corner; a top focal store visited most frequently by Home Office and Regional Directors.
• Loss Prevention Award: 9 Merchandise Recoveries, led my district by +6
• Black Friday Champions: My store won all 5 challenges set by our District Manager

Career medium 03
Career medium 01

CFS Medical Supply Group

Merchandise Assistant, Sales Rep

• Developed, executed and communicated strategic business plans and strategies that support merchandising and financial objectives.
• Assisted with messaging strategy and creative output to build an integrated marketing plan that aligns with business objectives for in-store marketing and Buyer's Guides, while partnering with merchant vendors.
• Manage and execute promotional and liquidation strategy
• Provide strategic direction for the development and refinement of seasonal campaign plans
• Analyzed historical data and current trends to identify risks and opportunities
• Partnered with cross- functional teams to establish and implement short and long term inventory management objectives, review order quantities and markdown management,
• Assist Merchandising, Logistics and Production Teams to optimize flow of goods from suppliers to warehouses, distribution agents and fulfillment centers.
• Developed and originated strategic plans to facilitate long-term business relationships


Mobility Excellence

Medical Device and Equipment Sales Rep

• Conducted competitive intelligence research on industry competition.
• Created and delivered presentations tailored to the evaluations and assessments of clients needs.
• Utilized product reports to identify selling patterns and formulated merchandising strategies to maximize sales.
• Used my marketing expertise to design, revamp and re-launch company initiatives to increase customer satisfaction and boost sales.
• Focused on development and implementing sales strategies that lead to accelerated profitable revenue growth and substantial expansion of territory sales. This included marketing, policy writing, and program pricing.
• Represented consumer equipment brands in the MD/DC/VA/PA/NJ markets via strategic analysis, lead generation, cold calling and distributor collaboration.

Key Achievements
• Special Charity Work and Participation with The Wounded Warrior Project and Veteran Wheelchair Lacrosse Games.
• Developed a strategic partnership between two key clients, promising me customer loyalty for future referrals. New account development noticeably drove sales, increasing revenue by 30%.
• Consistently met and exceeded all company and personal sales targets while managing a territory of 5 states.
• Personally negotiated Kennedy Kreiger Alliance, recording a 210% revenue increase.

• Individual Excellence Award for my proactive pursuit in distilling customer analytic needs, cross-communicating this feedback into actionable issues/opportunities for improvements in product customization, ultimately generating a dominating product for power mobility.
• 2012: Holiday Star Award for most products sold
• 2007: Selected to represent the new line of Rehab at several national conventions and Expo’s

Career medium 01
Career medium 04

Appraisal Solutions

Marketing Intern

• Gained experience in Real Estate Marketing
• Maintained social media networks to market current listings and services
• Created new promotional items for distribution to clients
• Assembled and proofread content for weekly and monthly E-newsletters to selected clients
• Learned about social media through webinars and social networking conferences. Used this knowledge to invent creative ways to connect with clients through social media


Virginia Polytechnic Institute and State University - Pamplin College of Business

Bachelor of Science, Marketing Management

Notre Dame Prep

High School Diploma