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Alexa von Tobel

Alexa von Tobel

Founder & CEO


Founder/CEO of LearnVest and NYT Bestselling Author of Financially Fearless. Bringing financial advice to people nationwide and revolutionizing how Americans interact with their money.





2015 Levo 100 Honoree: Entrepreneurs

Levo 100 celebrates inspiring Millennials who are transforming the world as we know it. The Entrepreneurs category recognizes those who see opportunity and build solutions—founders and leaders who are in pursuit of passion and follow their vision.

See the Levo 100

LearnVest, Inc.

Founder & CEO

Alexa von Tobel, CFP® is the founder and CEO of, and the New York Times-Bestselling Author of Financially Fearless.

Originally from Florida, Alexa received an A.B. in Psychology at Harvard College and attended Harvard Business School before launching LearnVest. She brings her passion for innovative product design to the financial planning space, as she works to bring financial advice to people nationwide and revolutionize how Americans interact with their money. Alexa raised over $72 million in financing for LearnVest, which was acquired by Northwestern Mutual in May 2015.

Alexa has been featured in the Wall Street Journal, the New York Times, InStyle, Fast Company, Good Morning America, CNN, Rachael Ray, and more. She is an inaugural member of the Presidential Ambassadors for Global Entrepreneurship, included on Vanity Fair’s Next Establishment list, listed as one of “18 Women Changing the World” in Marie Claire, given a “Genius Award” by Elle.


Northwestern Mutual acquires LearnVest

Northwestern Mutual acquired LearnVest this past spring in an effort to propel the LearnVest vision. Northwestern Mutual has tremendous scale and we are going to take the innovative LearnVest technology and scale it rapidly to reach millions of households nationwide.


Financially Fearless

"Financially Fearless" gives people a financial game plan tailored to their priorities, lifestyle, hopes and dreams. Managing your money shouldn’t be overwhelming, which is why I wrote this book to help people get started and take action.

Financially Fearless

New York Times: Women in Business

I spoke with the New York Times about my decision to drop out of Harvard Business School to start LearnVest, the importance of dreaming big, and why I'm never done learning on the job.

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TEDx Talk: One Life-Changing Class You Never Took

In my TEDxWall Street talk I highlight the importance of financial literacy and the state of personal finance in America.


I speak with MAKERS about overcoming fears, focusing on problem solving, and how LearnVest makes financial planning accessible to everyone, regardless of income.

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Harvard University

AB, Psychology (Honors) & Romance Languages and Literature

I graduated from Harvard Magna Cum Laude and did my thesis on Bhutan's Development.