March 2013 — Present
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marketing and branding strategist | MBA
a movement embracing feminine beauty and strength through beautiful and tangible pieces of jewelry that are 100% handmade and sourced within the USA. built on the idea that the best way to encourage an individual is to empower and inform them of their innate strength and capabilities.
Darwin is a brand strategy firm specializing in the development of brand platforms for corporate, product and service brands through brand architectures, positioning, messaging platforms, personality profiles and expression guidelines.
Specialized in: account service, brand strategy, brand positioning, brand auditing, competitive research and analysis, project management, problem solving, customer service
As a part of the OCM team, I was actively involved across all communication channels but was primarily concerned with continuously improving and implementing a comprehensive social media marketing strategy through research, bench marketing, planning and execution.
Specialized in: social media, bench marketing, authoring and reviewing content, creative execution, maintaining brand identity, project management, multi-tasking
Best known for its creative window displays and evocative catalogs, the Anthropologie brand seeks to create “unimagined environments” at each of the company's women's apparel and home furnishings stores.
Specialized in: driving sales through visual merchandising, knowledge of current fashion trends, customer service, creative execution
The Undergraduate Business Student Association (UBSA) at the Daniels College of Business is a student initiated governing organization created to provide peer-to-peer support services and represent the interests, needs and concerns of the business student body.
Specialized in: executive leadership, recruiting, organizational development and management, event planning and making ideas reality
As a strategic marketing firm, Customer Insight Group helps Fortune 500 companies drive high performance by leveraging customer behavioral insights. The company's integrated strategic, analytic, and creative services support innovative customer-centric communications that help companies grow profitable, long-term relationships with their customers.
Serving as the firm's social media marketing guru, I was primarily focused on building the firm's brand and position as a thought leader in the industry through social networks, blogs, press releases, white papers and web presentations. In addition to the firm's brand, I also executed competitive analyses, promotional calendars and social media marketing plans for the company's retail catalog clients.
Specialized in: social media strategy, marketing strategy, authoring content, benchmarking metrics, research and analysis, attention to detail
On the global marketing team, I was primarily concerned with building the company's brand across current and new media channels. Since the company had not established communication with its demographic through new media channels, I sought to evaluate objectives and conduct research to author an integrated digital media marketing plan. Additionally, I helped in planning, designing, marketing and producing a successful web seminar to drive end of year product sales.
Specialized in: research and analysis, social media strategy, marketing plan development, problem solving, and go-getting
As a full-service financial firm serving over 1,200 clients and a combined portfolio of over $170 million, Investment Centers of America is committed to helping people pursue their financial goals.
Primarily concerned with the firm's marketing objectives, I carried out direct mail and e-mail marketing campaigns to an audience of over 4,000 clients. I also worked to standardize the firm's existing financial database of over 10,000 clients for increased efficiency of company CRM objectives.
Specialized in: direct marketing, CRM, project management, organization