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Alex Payne

Alex Payne

Account Director, Digital

Sunshine Sachs

Account Director, Digital at Sunshine Sachs.

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Sunshine Sachs

Account Director, Digital

Lead digital strategy across consumer and non-profit clients including Shutterfly, Dave Thomas Foundation for America, Montefiore Medical, Masters Grand Slam Indoor, FiLIP, HRC, and more.
Created in-depth analytics reports for clients including Dentsu, Hollywood Foreign Press Association (the Golden Globes), Microsoft and Facebook.
Strategized and executed content creation and community management during a variety of events including: the Global Citizen Festival, The Webby Awards, The Los Angeles Masters and Jay Z at Carnegie Hall
Built, executed and measured Facebook ad campaigns and Google AdWord campaigns
Assist on celebrity social media execution, content monitoring and social media trainings.
Note: Named Account Director in July 2010; Sunshine Sachs did not have official titles before that time.

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Career
Career medium 03

MSLGROUP

Senior Account Executive, Digital

Digital account lead for Tic Tac Usa, dressbarn, Ferrero Rocher, Dawn (P&G) and Cascde (P&G).
Assisted with digital execution for Underwriter Laboratories and dressbarn's mobile efforts as well as new business proposals.
Designed and executed dressbarn's first Foursquare campaign.
Grew Tic Tac USA's Facebook presence from 2,000 to 20,000 through Facebook ads and adding the Facebook logo to Tic Tac packaging
Wrote copy, handled customer service and built reports for dressbarn's SMS group of over 50,000 members.
Drafted social media campaigns to integrate with Dawn's PR and CSR efforts.
Planned social media activations to launch with Tic Tac USA's television advertising and mobile app.
Wrote weekly content for Underwriter Laboratories' Safety at Home Facebook and Twitter pages.
Built crisis monitoring protocols using Sysomos.

Career

MWW Group

Digital Specialist

Created and executed a BallPark Franks Facebook coupon giveway that generated 20,000 new likes in 48 hours.
Interacted with bloggers, created content and community managed for Nikon, Jimmy Dean and Hillshire Farms at the BlogHer conference.
Designed and implemented Facebook and Twitter profiles and copy for Jimmy Dean, Palisades Insurance and GiftCardMall.com.
Created and analyzed social listening reports for brands like kgb, iGPS and Hillshire Farms.
Built new business presentations and pitched companies on a weekly basis.

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Career
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MWW Group

Digital Media Coordinator

Maintained and blogged on the Samsung Newsroom, a resource that included all Samsung products on a Wordpress blog.
Conducted new business research and analysis using Radian 6.
Pitched blogs and online media for brands like Nikon, Deloitte and Gold’s Gym.
Created company-wide emails and wrote company blog posts explaining trends and topics within the social media landscape.

Career

Ignite Social Media

Intern

Wrote blog copy for the clients like Nature Made SAM-e and The Body Shop and the company blog.
Pitched bloggers, influencers and Facebook Groups for clients including Fathom Events
Created social media profiles, and engaged as the Nature Made brand on a MySpace, Facebook, Kristy, YouTube and Café Mom.
Built analytics reports using Google Analytics and Radian6.

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Career

Duke University

AB, English, Literature

Vice President, Duke Marching Band
Member of Sigma Chi Fraternity