Account Director, Digital
September 2011 — October 2014
Lead digital strategy across consumer and non-profit clients including Shutterfly, Dave Thomas Foundation for America, Montefiore Medical, Masters Grand Slam Indoor, FiLIP, HRC, and more.
Created in-depth analytics reports for clients including Dentsu, Hollywood Foreign Press Association (the Golden Globes), Microsoft and Facebook.
Strategized and executed content creation and community management during a variety of events including: the Global Citizen Festival, The Webby Awards, The Los Angeles Masters and Jay Z at Carnegie Hall
Built, executed and measured Facebook ad campaigns and Google AdWord campaigns
Assist on celebrity social media execution, content monitoring and social media trainings.
Note: Named Account Director in July 2010; Sunshine Sachs did not have official titles before that time.