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Alex Laughlin

Alex Laughlin

Audience Engagement Manager

National Journal

Washington, D.C.

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National Journal

Audience Engagement Manager

- Oversaw and maintained branded social media accounts for National Journal magazine
- Launched and managed a bi-weekly internal newsletter curating content and best practices to help improve reporters' Internet fluency
- Spearheaded newsroom-wide social engagement campaign
- Compiled monthly analytics reports to track platform growth and reader engagement
- Experimented with building presences on new platforms like Tumblr, Instagram and Ello
- Managed and maintained database of "evergreen" archival content for repackaging and re-promotion

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HLN

Digital Editorial Intern

- Updated daily website content on Drupal CMS
- Curated YouTube and Tumblr presences with the most interactive daily news content specifically for each platform’s audience
- Wrote social and tech-based articles for HLNtv.com

Career

Online News Association

Outreach Director

- Founding member of University of Georgia ONA student group
- Served as voice of organization by posting daily content on Facebook and Twitter accounts
- Live tweeted weekly sessions where we taught journalism students web and social reporting skills
- Built and maintained group's website on Wordpress CMS
- Coordinated chapter's attendance at ONA'13 conference in Atlanta

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USA TODAY

Social Media Marketing Intern

- Assisted in developing social content strategy for a national media brand, emphasizing in paid content acquisitions and social platform exploration
- Responsibilities included compiling social analytics data for monthly marketing reports delivered to the Vice President of Marketing
- Represented USA TODAY as one of two social media reporters on the scene at the 2013 Supreme Court rulings

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WUGA 91.7/97.9 FM

Production Intern

- Created playlists for afternoon and evening classical music programs
- Digitized classical music library in an online database for easy recall
- Recorded program promotion and underwriter voiceovers

Career

University of Georgia

Bachelor of Arts, Women's Studies

English minor, Interdisciplinary Writing certificate

The Washington Post

Associate Editor, Social Media

- Runs the core social media accounts (Facebook and Twitter) on a daily basis, anchoring breaking news and monitoring traffic patterns for washingtonpost.com
- Leads enterprise social editorial projects like "When I Was Pulled Over," an audio project in partnership with Tumblr and our award-winning police shootings database
- Point person on social team for 2016 election coverage planning; helped conceive of The Post's "Backdrop" feature on political pages and live tweets major political events like debates and primaries

The Ladycast

Producer/Host

- Writes, pitches, edits, and produces The Ladycast, a bi-weekly podcast about women who are doing amazing things in their careers, which has a listenership of approximately 2,500 downloads per month
- Maintains social media presences for The Ladycast on Twitter, Tumblr, and Instagram