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Alesha U

Alesha U

Experience Director

Enrou

Multi-Disciplinary User Experience Designer

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Enrou

Experience Director

• Lead user experience, web development, social media, and customer experience initiatives for Enrou in its early startup stages
• Guide web development and design team to ensure that short-term and long-term business objectives are being met
• Complete front-end programming for Enrou website and work with back-end developer to translate early sketches and wireframes into a responsive Shopify theme
• Generate cross-platform solutions to expand awareness of Enrou and the causes it supports

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Career
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RPA

User Experience Architect

Architecting innovative, forward-thinking solutions for a wide variety of clients including Honda, Intuit, Farmers Insurance, La-Z-Boy, ARCO, CTCP, Acura, new business, and pro-bono. Specialties include wireframes, user flows, information architecture, site maps, social media integration and APIs, JavaScript libraries, front-end tinkering, prototyping, collaboration, and rapid iteration.

Career

UCLA Volunteer Center

Marketing Manager, Web & Social Media Strategist

• Crowdsourced UCLA Volunteer Day to engage 8000+ volunteers in an interactive social media/mobile campaign; received 3000+ photo and video submissions in four hours; demonstrated volunteer impact and activity through a social media map
• Doubled Facebook followers from 1938 to 3944 fans in six weeks; launched an SMS campaign that received 3400+ text message requests to connect with the UCLA Volunteer Center
• Led the front-end design, development, and migration for the department’s website; supervised a team of 3-4 developers to create modules that positioned the Center as a leader in the nonprofit-tech space; helped UCLA rank among top 100 nationally-rated universities for social media savviness (via StudentAdvisor, a Washington Post subsidiary)
• Coordinated brand identity, campaigns, online/print materials, mobile-ready pages, and conversational calendar to inform, mobilize, and engage volunteers; tracked impact and conversation using Google Alerts and social media monitoring tools
• Designed “One Bus, One Cause,” an exploratory community service program that connects volunteers to ongoing opportunities with nonprofits; initiated cause-marketing strategy which includes Twitter and Foursquare cause-lists and targeted outreach
• Established and led the Social Media & Marketing Internship Program for the Center; taught a Social Media for Social Good summer course at UCLA for two years to incoming Freshmen students
• Helped grow the Center from a two-person operation into a 35+ person department of students, staff, and administrators

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Career
Career medium 01

20th Century Fox

Marketing/Promotions Intern

• Developed thought starters for cost-effective campaigns to align brands with the studio’s properties (e.g., The A-Team, Rio)
• Created and updated promotional decks for upcoming films to be sent as pitching materials to potential partners
• Conducted competitive research on other studios’ promotional efforts; presented to top executives in Domestic and International Promotions

Career

UCLA Volunteer Center

Online Media Manager, Founding Fellow

• Mobilized 4500+ incoming Freshmen/transfer students to volunteer at 15+ different sites in Los Angeles on Volunteer Day
• Introduced 45+ volunteer organizations to an online interface which provided tools to enhance inter/intra-group communication, improve recruitment efforts, and establish an interactive online presence
• Enhanced the dynamic content of the website through a "How do I participate?" video campaign, posted service-related stories, and maintained a listing of volunteer events open to the public to generate awareness and interest in volunteerism
• Worked with key campus advisors to help shape the Center in its early startup stages

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Career
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Project Literacy at UCLA

Marketing & Tech Director, Webmaster, Site Coordinator

• Enhanced recruitment and efficiency by developing web and social media presence and migrating logistical procedures to Google applications
• Increased recruitment by 400% by organizing outreach team, print materials, web support, and orientation sessions; trained incoming directors and interns to effectively promote the program
• Spearheaded a year-long internship program to provide additional support for the organization's publicity/programs, logistics, and education committees; increased fundraising profits from $80/quarter to $500/quarter
• Directed a weekly tutoring site of 25+ children and 20+ tutors targeting underserved families in Los Angeles

Career

Young Research Library

Stacks Maintenance, Cashier

• Handled monetary transactions for the entire UCLA library system
• Specialized in customer service by managing the cashiers window and answering phone lines
• Trained new employees and staff in cashiers management and oversaw the carrying out of clerical duties
• Streamlined the opening/closing process by creating a dynamic spreadsheet to manage accounting

Career medium 06
Career
Career medium 04

Southwestern Company

Education Consultant/Independent Contractor

• Employed demographic-specific marketing tactics, constructed sales pitches, and managed finances for my own business
• Marketed and sold educational products to 5,000+ families
• Earned recognition for most approaches during sales school

Career

UCLA Extension

University of California, Los Angeles

Bachelor's Degree, English Literature