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Alero Akuya

Alero Akuya

Senior Director, Brand Marketing Nike East

Nike, Inc

Greater New York City Area


Nike, Inc

Director, Brand Marketing Nike Women

Career medium 06


Nike Sportswear & NikeFuel Brand Manager

In this role, I was responsible for leading the Nike Brand through the lens of the category to connect with the target consumer and drive demand to our lifestyle apparel and footwear

Directed, managed and executed initiatives for Nike Sportswear and NikeFuel at the Territory and North America level among cross-functional teams to build brand strength, fuel demand and strengthen consumer connections

Intersected sport & culture in Los Angeles and San Francisco through unique consumer journeys by developing strategic plans around the seasonal key initiatives

Developed and led all Nike+ FuelBand brand plans and integrated digital marketing strategies across cross functional teams for west coast marketplace execution

Continually drove consumer insights, identified trends and opportunities

Owned, created and managed brand energy space by executing cross categorical consumer/influencer experiences partnering with LA creatives and creative agencies to develop unique events and retail

Forecasted resource needs and continually managed allocated fiscal year budgets and dissected business assessments to add value to the overall territory business

Career medium 03