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Alena Vecerova

Alena Vecerova

Content manager, marketing strategist

Self-employed

New York, NY

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Alena Vecerova Consultant

Content creator, marketing strategist

- Managed Facebook and Twitter profiles for Alexandra John, with a total of 40 thousand followers on Facebook and six thousand followers on Twitter
- Built webpages for Ziskam Dobrou Praci, an online project, managed relationships with suppliers and graphic designer, ensured project was on time

JasnáZnačka s. r. o.

Project Manager

-Oversaw the accounting, customer service and event management
-Responsible for customer satisfaction of 600 customers of online program
-Organized two events for 400 participants each with a budget of 8000 USD
-Ran company Twitter, Facebook and Instagram accounts, created and executed social media strategy, wrote press releases, blog posts and articles

Leadermix s. r. o.

Project & Brand Manager

-Oversaw client projects, handled monthly project planning and budgeting, ensured client website functionality, co-created social media plan for client Facebook, Twitter and LinkedIn profiles
-Created PR strategy for firm and clients, wrote press releases and blog posts, managed company website in order to manage each brand

Profit Booster s. r. o.

Project Manager

- Created and managed the project plan for p. k. Solvent, a major Czech drug store chain, streamlined project processes to ensure the project’s early completion. Facilitated internal communication between department heads and reported project status to upper management
- Conducted qualitative and quantitative research for Mediatel, publisher of the Czech Yellow Pages, and analyzed the results, which were used to recommend steps in order to reverse the downward sales trend they are experiencing
- Analyzed market potential and determined the strategic client for Sedlecký Kaolin a. s., a cat litter producer in the Czech Republic

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Career
Career medium 01

Profit Booster s. r. o.

Intern

- Researched industries and competition for clients such as Wolters Kluwer and Wrigley to generate strategies for strengthening their position in the market
- Generated a report on market size and target markets for a proposed business venture
- Analyzed data provided by clients, Nielsen research, surveys and interviews to analyze reasons for the clients’ low profitability

Career

Dow Jones

Risk and Compliance Intern

- Coordinated project workload and managed conflict among four interns when supervisor was on vacation
- Updated databases and applied new coding to existing entries, ensuring the accuracy of the data so that banks have the most recent information about individuals they are prohibited from doing business with
- Researched and presented information about Financial Information Services and their to the Senior Desk Editor

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Career

Czechdivers Travel Agency

Translator and Website Manager

Boston University School of Management

Bachelor of Science in Business Administration, International Management

Boston University College of Arts and Sciences

Bachelor of Arts, International Relations