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Alejandro Martinez Catena

Alejandro Martinez Catena

CRM Manager at Strategic Projects


CRM Manager at ISDIN (Corporate Strategic Projects)



CRM Manager at Strategic Projects

Development of projects for internal and external clients:
* Providing organisation and technological solution for addressing key business needs (sales department expenses controlling, optimize route-to-market, trademarketing strategy set-up, advising in marketing-to-salesforce plan, ...)
* Defining and providing KPIs for all worldwide business areas: sales, marketing, finance, general management

Career medium 03

Philips Research

Master Thesis Student


Special Projects at Strategy Projects

* Medical rep organisation model review in order to adapt it to key changes in industry
* Executive committee reporting

Career medium 02


GTM (Go To Market) Manager

Responsible for Salesforce efficiency and efficacy:
* Business process reengineering projects: Optimizing models for improving distribution and delivery efficiency
* Salesforce resources planning & controlling

Annual Operation Planning for Sales Department reporting to General Management

Incentives and objectives definition for Salesforce (including sales overhead)


SDG Consulting

Senior Business Intelligence Consultant

* Budget draft process reengineering for a FMCG company. Process advisory to General management.

* Design and development of Salesforce Reporting/Scoring projects for FMCG companies.

* For a FMCG company, redefinition of the Salesforces’ incentive program

Career medium 04

DMR Consulting

Junior Consultant

Universitat Politècnica de Catalunya

PhD, Telecommunication Engineering