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Alejandro Martinez Catena

Alejandro Martinez Catena

CRM Manager at Strategic Projects

ISDIN

CRM Manager at ISDIN (Corporate Strategic Projects)

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ISDIN

CRM Manager at Strategic Projects

Development of projects for internal and external clients:
* Providing organisation and technological solution for addressing key business needs (sales department expenses controlling, optimize route-to-market, trademarketing strategy set-up, advising in marketing-to-salesforce plan, ...)
* Defining and providing KPIs for all worldwide business areas: sales, marketing, finance, general management

Career medium 03
Career

Philips Research

Master Thesis Student

ISDIN

Special Projects at Strategy Projects

* Medical rep organisation model review in order to adapt it to key changes in industry
* Executive committee reporting

Career medium 02

Panrico

GTM (Go To Market) Manager

Responsible for Salesforce efficiency and efficacy:
* Business process reengineering projects: Optimizing models for improving distribution and delivery efficiency
* Salesforce resources planning & controlling

Annual Operation Planning for Sales Department reporting to General Management

Incentives and objectives definition for Salesforce (including sales overhead)

Career

SDG Consulting

Senior Business Intelligence Consultant

* Budget draft process reengineering for a FMCG company. Process advisory to General management.

* Design and development of Salesforce Reporting/Scoring projects for FMCG companies.

* For a FMCG company, redefinition of the Salesforces’ incentive program

Career medium 04
Career

DMR Consulting

Junior Consultant

Universitat Politècnica de Catalunya

PhD, Telecommunication Engineering