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Albania Lara

Albania Lara

Communications Lead Specialist, Marketing Services

AIG

Harrison, Other

Experienced marketing communicator with a strategic mindset, a creative thinker and strong relationship builder

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AIG

Communications Lead Specialist, Corporate Marketing, Latin America & the Caribbean

Responsible for overseeing brand management, sports sponsorships, websites, corporate marketing, advertising and social media for Latin America and the Caribbean, consisting of 15 countries. Additional project management responsibilities for the Multinational Division overseeing the execution of websites, whitepapers, webcasts, communications campaigns, and marketing collateral in support of various marketing and publicity programs.

Career medium 03
Career
Career medium 04

Chartis

VP of Marketing - Commercial Casualty

Drive execution of all marketing communications for a $5B+ revenue grossing division--including branding, media relations, advertising, thought leadership, seminars & events, marketing collateral, digital and online marketing, and employee and executive communications.

Career

Chartis

Director of Marketing - Excess Casualty

Developed and executed integrated marketing communications strategies to support the business objectives of five multi-million dollar profit centers.

Career medium 06

American International Group

Director of Marketing - AIG Domestic Claims, Inc.

Led a staff of five in the execution of service and communication initiatives aimed at improving the perception of AIG’s domestic commercial insurance claims organization.

Career

American International Group

Marketing Manager - National Union

Management of approximately 70 nationwide events annually; successfully coordinated multiple webcasts for brokers and current and prospective clients; identified and supervised enhancements to the company’s website increasing traffic, visibility and better positioning of products and services.

Career medium 05
Career
Career medium 04

American International Group

Senior Marketing Specialist - National Union

Created and implemented integrated marketing communications plans to introduce various new products and services across 5 divisions. Served as production coordinator for client publications and educational presentations and videos; and provided copywriting and editorial support for several newsletters, articles and white papers.

Career

American International Group

Marketing Specialist - National Union

Served as project lead in multiple marketing campaigns and product rollouts. Managed the creation and distribution of marketing collateral. Worked and negotiated pricing with various vendors for promotional merchandise.

Career medium 04
Career
Career medium 02

American International Group

Marketing Assistant/ Coordinator - National Union

Single-handedly built and administered the company’s intranet site. Served as writer and assistant editor of a quarterly employee publication, and a weekly employee newsletter. Managed the operations of a non-monetary employee recognition program.

Career

Bloomfield College

B.S., Business Administration