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Alana Taylor

Alana Taylor

Senior VP of Marketing & Communications

fintech startup

New York, Other

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Bloomberg LP

Marketing Manager

Jill-of-all-trades managing marketing strategy & acquisition efforts for the launch of BloombergBlack – a premium wealth management service targeting HNW investors. Achievements: increased brand awareness, educated clients, executed campaigns & generated leads, drove traffic & conversions.

• Strategy: built acquisition model, mapped customer journey & lead nurturing campaigns, executed test & learn plans, developed social media plans, etc.

• Communications: managed email marketing efforts from concept to completion (editorial calendar, list-building, copy, design, coding, deployment, analytics, reporting)

• Site Optimization: SEO tagging, call-to-action placement, traffic analytics, campaign tracking, landing pages

• Content Creation: contributed copywriting, proactive blogging, social updates, marketing & brand materials

• Management & Compliance: responsible for third-party relationships (RFPs, SOWs), project management, internal stakeholders & creative briefs, legal & brand standards, marketing budget

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Panasonic

Ecommerce Marketing Manager

Executed marketing operations, merchandising & customer acquisition programs while managing seven-figure marketing budget. Managed promotional calendar, including selection of SKUs to promote, establishing pricing, and ensuring effective communications to consumers. Evaluated 3rd party applications to increase site functionality and performance.

Achievements:

• Increased site traffic, average order value & YoY revenue growth.
• Enhanced email marketing program, lifting open rates by 20%, click-through rates by 26%, and conversions by 38%.
• Grew affiliate program to 2,700 publishers, with first-year incremental sales of over $4 million.

Career

Panasonic

Social Media Editor

Defined social media operations to grow revenue and maximize profitability using sites such as Facebook, Twitter, YouTube, Flickr, Ustream, Foursquare and more. Dedicated to increasing fans, managing community engagement, improving customer satisfaction and monitoring brand sentiment online.

Achievements:

• Coordinated all social media efforts at 2011 Consumer Electronics Show (CES) in Las Vegas
• Monetized social media properties and grew revenue through social media to 8% of total eCommerce revenue.
• Grew fan base by 489% in first year.
• Reduced Call Center costs by re-routing customer support questions to social channels and introducing knowledge base application for FAQs.

*Promoted within company to Ecommerce Marketing Manager after one year.

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ORCA Digital Services

Manager, Strategic Marketing

Managed marketing operations for startup micro-payments innovator. Analyzed various business and revenue models in order to maximize ROI.

Achievements:

• Created brand logo & tagline, brand standards, identity & voice, website design, marketing materials, blog and messaging.

Career

HALO, Purely for Pets

Social Media Marketing Consultant

Managed social network accounts, built online marketing strategies and brand management campaigns. Focused on growing constituents and new subscribers for the website, Facebook, Twitter, and e-mail newsletter.

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Classic Media

Social Media Marketing Consultant

Managed all social media aspects of FindWaldo.com and the Where’s Waldo? franchise online as well as George of the Jungle, Rocky & Bullwinkle and Frosty the Snowman.

Achievements:

• Launched Facebook & Twitter brand campaign that grew Waldo/Wally fans from 1,000 to over 1.5 million.
• Awarded “Best Brand Launch of the Year” for FindWaldo.com (Brandweek, 2008)

Career

Mashable

Social Media Correspondent

Journalist covering new startups, conferences and other news. Work published on Mashable.com.

Achievements:

• Created first web series for Mashable
• Featured as keynote speaker & panelist at FutureProof Conference in Dublin, Ireland.

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PBS

New Media Journalist

Tyra Banks Show

Daytime Television Production Intern

Mr. Youth

Marketing Intern

New York University

Administrative Assistant, NYU-TV

Vector Marketing

Advanced Sales Representative

New York University

B.A., Journalism, History

St. Augustine High School

High School Diploma

NYU

Journalism