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Alana Sorrentino

Alana Sorrentino

CEO & Founder

Premier Impacts

New York, NY

A dynamic PR pro with positive energy, passion, and a knack for making an influential impact for brands through effective integrated marketing campaigns.


Hofstra University

B.A, Interdisciplinary Studies

I graduated from Hofstra University in Long Island, NY. In addition to attending a multitude of courses on campus, a semester abroad within a mobile classroom in several different countries is undeniably one of the most unique and rewarding experiences. From Iceland, France, Greece, Italy, Germany, Switzerland, Turkey, our journey varied from rural towns, big cities, mountains, islands and historic landmarks. The knowledge gained could never be replaced.



M.A, Integrated Marketing Communications

When making the decision to pursue a career in marketing communications over law, I knew NYIT would be beneficial to further amplify my skill set with nationally recognized professionals in PR, media research, branding, advertising, web design, production, public speaking, and journalism. All sectors aided to a solid foundation to support the experience gained throughout my career in executing cohesive IMC plans.


New York Women in Communications - Matrix Awards

Overseeing the red carpet & communications efforts for one of my favorite events of the year - the annual Matrix Award. A star studded gala at the Waldorf Astoria in NYC honoring exceptional women in communications. Previous honorees include Gloria Steinem, Meryl Streep, Diane von Furstenberg, Anna Wintour, Barbara Walters, Arianna Huffington, & Martha Stewart, to name a few.

Work hard, be gracious, and appreciate every day you are given.