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Alana Murphy

Alana Murphy

Marketing Coordinator

PAUL USA, French Bakery & Café

Greater Boston Area, us

Driven, energetic & creative marketing professional with brand management, promotions, and international experience. Enjoys tackling cross-functional projects from the innovation to implementation to results analysis. Good sense of humor, part-time foodie and Francophile.

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PAUL USA, French Bakery & Café

Marketing Coordinator

Designs and implements marketing & promotional campaigns for 12 retail locations in 2 major US markets including social media, printed materials, in-store marketing and special events
Drives new project process including development, rollout and implementation
Coordinates with design and suppliers to create & supply needed marketing materials
Provides product & project recommendations based on past performance data and market trends
Analyzes promotion and product sales data using SAP Business Objects
Conducts competitor product and pricing analyses
Oversees digital media channels including integrated marketing campaigns
Responsible for weekly, monthly and special campaign reporting

So happy that we could be part of Boston Fashion Week. Our croissants & cappuccinos have never looked so good!

PAUL bakery & cafe partners with BFW!

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