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Alana Kalin

Alana Kalin

Senior Business Development Executive

Blippar

New York, NY

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Blippar

Senior Business Development Executive

Blippar represents a revolution for marketing, advertising and media: the first mobile phone platform to use sophisticated, if startlingly simple, image-recognition technology to enable a smart phone user to ‘pull’ virtual or digital content out of a real-world newspaper, advert or product package.

Blippar is the first mobile image-recognition app aimed at providing an interactive advertising/news/media experience for end users, utilizing augmented reality and instantaneous content.
- Growing rapidly in US and expanding globally - video demo http://www.youtube.com/watch?v=YIPWq_sAC2M
- Work with General Mills, P&G, Kraft, PepsiCo, Unilever, Anheuser Busch, Conde Nast, Time Inc., Hearst among others

Career medium 01
Career

WOMMA

Hotdogger

Hosted the Word of Mouth Marketing Association conference in Las Vegas, NV.

Findings Showroom, NYC

Intern

Media relations and sales intern.

Career medium 06

Afa-Press

Project Director

Was a director for Madrid based media agency, specializing in country reports. In conjunction with international medias such as USA Today, the Financial Times, The Times and more, AFA press creates reports that promote dynamic emerging markets in the global arena. AFA Press provides services to several independent agencies that produce country, regional, sectorial and theme-based reports for print and digital media.

Directors responsibilities include outline of final report, collecting interviews of leadership and reaching ad sales targets.

Career

John Ryan International

Project Manager

Assisted the president of John Ryan in management and contractor relations for work with Nordea Bank.
Trained team managers in Denmark, Finland, Norway and Sweden in project specific logistics.
Invented "marketing help kits" to deliver information to over 900 bank branches throughout Scandinavia.
Wrote and presented information updates to both the to the client and subcontractors.

Career medium 03
Career
Career medium 03

Oscar Mayer - Kraft Foods

Wienermobile Spokesperson/Hotdogger

Was a spokesperson for the Oscar Mayer brand, and travel the country in a 27 foot long hotdog on wheels spreading miles of smiles. The position entails a great amount of problem solving, negotiating, pitching media and a positive attitude. Selected as 1 of 14 from a pool of 1,500 nationwide to take the Oscar Mayer Wienermobile cross country.

Career

FUNDACIÓN IDEAS

International Trade Intern

Established a free trade program for artists in La Falda abroad within the 25-year-old foundation.
Created and led a team of 4 to promote four local artists materials after thorough artist interviews.
Learned about free trade, exporting, market analysis, creating a business model and website building.

FINDINGS SHOWROOM

Career medium 01
Career
Career medium 02

Northwestern Mutual Life

Intern

Fashioned and produced financial brochures and client profiles.
Contacted potential and existing clients to generate new business and arrange appointments.
Learned importance of client management, budgeting, and working with all levels of an organization.

Career

The University of Texas at Austin

Bachelor of Arts, English

Universidad de Belgrano

Spanish, Spanish Language and Literature

Universidad de Buenos Aires

Minor, Spanish