Senior Business Development Executive
August 2012 — Present
Blippar represents a revolution for marketing, advertising and media: the first mobile phone platform to use sophisticated, if startlingly simple, image-recognition technology to enable a smart phone user to ‘pull’ virtual or digital content out of a real-world newspaper, advert or product package.
Blippar is the first mobile image-recognition app aimed at providing an interactive advertising/news/media experience for end users, utilizing augmented reality and instantaneous content.
- Growing rapidly in US and expanding globally - video demo http://www.youtube.com/watch?v=YIPWq_sAC2M
- Work with General Mills, P&G, Kraft, PepsiCo, Unilever, Anheuser Busch, Conde Nast, Time Inc., Hearst among others