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Alana Joy

Alana Joy

Founder

Creatv

Founder at Creatv

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Creatv

Founder

We are a boutique digital consultancy, inspiring both vanguard & nascent brands to innovate creatively.

LA Weekly

Freelance Writer, Tech

I have written about local tech events and significant technology and startup news for LA Weekly of Village Voice media.

Winner of LA Web Award.

Girls In Tech

Co-Managing Director

Conceived panel concepts, recruited relevant speakers, orchestrated event locations, sponsors, promotions, media partners +

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Stila Cosmetics

Digital Marketing Strategy

Conceptualized and coordinated the event, "A Night of Beauty" for the reveal of the brands online promotion, "Best Face Forward". Advised CEO and coached marketing team regarding new media strategy for expanding their retail website and promoting their blog relaunch.

Career

Advisory Board, Oregon State University - New Media Certification

Instructor & Advisory Board

Member of Advisory Board, contributing to the creation of certification curriculum. Invited to teach the classes, "Brand Management and Online Marketing - The Big Picture" and "Writing for the Online Environment".

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Career

DCI Group

Digital Marketing Strategy

I worked with the DCI Group on various projects - from leading light PR initiatives (blogger/media outreach) to design work (redesign of client website).

Cloudability

Digital Marketing Strategy

I worked closely with the founder and director of marketing to create a diversified social presence for the brand. We experimented and pushed the brand voice in a variety of directions over Twitter, Tumblr, and Facebook and created a consistent content strategy for the company blog - representing both the thought leadership and insight of their team into the cloud computing world and also the feel of the startup environment and personality of the brand.

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Career
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DHX Advertising

Digital Marketing Strategy

I was brought in on a contract basis to diversify the digital offerings of the Go Recycle Yourself campaign for Donate Life NW. The objective was to raise awareness in the 15-29 demographic in regard to organ donation.

I worked with the DHX team to create a competitive WordPress blog that utilized a strategy driving traffic back to their main site and the social media spaces I created. I worked with the Donate Life NW team to guide the content strategy of the blog. Social media profiles on Facebook, Twitter, and Tumblr (light YouTube direction) offered informative and sometimes edgy content strategy that was aggregated across all spaces. Increased traffic to the domain, as well as time spent on site, increased sales of merch, increased Facebook presence and reach... were all exponential.

Career

Tweaker Labs

Digital Marketing Strategy

Worked with the brand to create solid positioning and messaging. Directed rebranding of website, user experience. Tightened video marketing representation. Implemented social media strategy and coaching to the team. Content strategy of blog. Initiated plan for focus group testing of app. Offered improved ideas for UI of app.

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theMIX agency

Senior Digital Strategist

Working across multiple client accounts creating high level digital strategy with an emphasis on creativity, emerging platforms: campaigns, promotions, blog strategy, content strategy, positioning and messaging. Competitive analysis, social media strategy (content, establishing voice of brand et al). Providing feedback of product feature sets, value prop, and website aesthetic and intuitiveness. Works within client budget to maximize and measure all initiatives. Supervise execution of campaigns by Social Media Manager. Worked closely with PR and all relevant internal teams for utmost cohesion.

Career

MySpace

Social Media Content Strategy

Official MySpace curator: Discovering and sharing topical content throughout the day. Audience engagement and community building. I handle two pages:

myspace.com/alanajoy topic: inspiration
myspace.com/streetart topic: street art

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Career
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SuicideGirls

Digital Marketing Strategy

Strategize and implement overall marketing strategies for the brand with a focus on increased monetization by way of subscriptions and merchandise and increased brand recognition showing proven, quantifiable results. Responsible for a social network reach of more than 5 million people across Facebook, MySpace, Twitter, Tumblr, YouTube, Vimeo, Formspring+. Editing of weekly video blog. Conceived, implemented, and launched the brands SFW blog [suicidegirlsblog.com], managing 20-25 bloggers, editing content, formatting of posts, and aggregation across the brands networks.

Orchestrated and implemented marketing campaigns and cross promotions (GotCast, MySpace, MySpace Music +)

Career

HTC/Verizon

Digital Marketing Strategy

Created and implemented a VIP influencers campaign to promote the launch of the Thunderbolt 4G phone.

Seymour Duncan

Digital Marketing Strategy

Contracted to put together a proposal outlining the creation of an online community for female musicians to act as a stealth marketing outlet for the brand.

Social Media Week

Advisory Board

Member of the Advisory Board for Los Angeles's first Social Media Week. Helped to orchestrate and organize various events, speakers, locations, media partners etc.

Organized the "Social Strip" panel featuring Nic Adler and "Tweet Crawl" event.

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Career

FriendGiftr

Digital Marketing Strategy

Developed overall branding and marketing strategy, building of social presence/profiles. Created 7 campaigns for a Jive Records cross promotion.

CNBC

Featured in "The Facebook Obsession" Documentary

Interviewed and featured in the CNBC documentary "The Facebook Obsession", airing January 6th, 2011.

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Facebook Protest

Founder

A month long online call to action that gained national media attention for raising awareness in regard to online privacy and transparency. This effort received national media attention, with interviews syndicated on ABC news and received international press coverage. I was also interviewed by CNBC for a documentary about Facebook which will be airing on Primetime this fall.

Career

ThisWeekIn

Co-Host: This Week In Twitter

Hosted weekly web-series for the ThisWeekIn Network.
Found relevant guests for the show, shared insights into Twitter and social media platforms, etc.

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TheStartupBus

Digital Marketing Strategy

TheStartupBus brought 25+ developers together for a road trip to SXSW. It challenged these individuals to split into teams and conceive a start-up concept and build out the idea in time to pitch it to judges when arriving in Austin, Tx.

I handled the digital strategy, riding on the bus along with the challengers. Created a Tumblr with real time news and updates, handled the Twitter account, editing and sharing video, hourly livestreams etc. Overall audience engagement.

Interviewed here: http://www.youtube.com/watch?v=anpCcaHcUaI

Career

Lunch.com LLC

Brand Ambassador

Acted as a brand ambassador at the SXSW launch of their communities pages: evangelizing and contributing reviews of panels to the community and sharing my reviews and experiences with my extended social media reach.

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Career
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Converdge

Digital Marketing Strategy

Worked side by side with founder to create and implement a marketing strategy with a focus on viral content (video, widgets, viral games, etc). Outlined blogger outreach initiatives. Community building via Twitter and Facebook. Consulted regarding overall strategy, direction of the brand, and general biz dev.

Career