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Alaethea Hensley

Alaethea Hensley

Co-Founder, Director of Marketing and Community

Edbacker

Washington, DC

Message

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"In three words I can sum up everything I have learned about life: it goes on." - Robert Frost
Interests

Marketing, Social Media, Community engagement, UX

Edbacker

Co-Founder, Director of Marketing and Community Outreach

- Develop, maintain and execute Edbacker’s presence on Facebook, Twitter, and other relevant social media platforms
- Spearhead creative marketing campaigns and communications to increase brand awareness and drive product usage
- Seek out and execute strategic business partnerships with corporations, organizations, and foundations
- Responsible for all customer service
- Draft effective and optimized press releases for media coverage

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Burson-Marsteller

WWHQ Global Communications and Marketing Intern

-Draft and edit internal and external articles ranging from short feature stories to press releases
-Create media lists using Cision to generate the most targeted media outreach
-Update and maintain company intranet with relevant articles and blog posts for employees
-Revise company case studies and publish for future use by other employees
-Complete competitor analysis to determine how best to market the company brand through company's external website
-Worked with an intern team to create a complete PR campaign for a large client for the HBSI Intern project competition, presented the campaign to Harold Burson and other company executives and won the competition

Career

UNC Wilmington

Independent Research; Integrated Marketing Communication Consultant

- Served as an in-house IMC agency for the College of Arts and Sciences by implementing our team's IMC plan from Fall 2011
- Learned strategies to implement IMC plan in order to reach client’s goals
- Continued to conduct primary research (more extensive surveys) and measure results
- Spearheaded social media campaigns and implementation (Tumblr and Pinterest)
- Measured success of campaign and present final results to the Dean of the College of Arts and Sciences, Associate Dean, Communication Studies Department Chair and faculty

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Hawthorne Executive Search

Associate Recruiter

- Searched for candidates using social networking sites as well as job boards
- Made initial contact through e-mail, phone, and social networking messages
- Conducted initial phone interviews with candidates and first review of resume

Career

Jobjolt.com

Public Relations Manager

- Maintain all company social media sites including Facebook, Twitter, LinkedIn (increased Twitter followers from 10 to 558)
- Aid in the brand development of Jobjolt and form online presence as a new, start-up company
- Updated company blog daily with articles, podcasts, and videos
- Contributed original work to company blog as well as serve as editor for blog posts
- Aided in development of the Jobjolt Job & Discussion Board
- Designed company newsletter
- Spearheaded the redesign of company website and focus on new target audience
- Work closely with VP of JobJolt to review and edit resumes for website tool “Resume Central”
-Responsible for sending out all press releases and acting as contact for local media sources

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MyEdu

Campus Representative

- Develop and implement marketing promotions, events, and programs around the UNCW campus
- Plan and host presentations to classes and organizations
- Actively work to increase the company’s involvement with the school and build awareness among the student body through the use of outreach programs and marketing campaigns.
- Responsible for maintaining all social media sites (Facebook, Twitter, etc)

Career

University of North Carolina at Wilmington

BA, Communication Studies and Journalism