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Akilah Shaw

Akilah Shaw

Socks Product Merchandiser Manager

Hanesbrands Inc.

Greensboro/Winston-Salem, North Carolina Area

Results-driven professional with over 10+ years of success in fashion design, merchandising, product development and quality assurance. Key understanding of innovation, retailer and marketplace trends. Possess comprehensive expertise in the garment design and manufacturing process; from the garment conceptualization stage, th...

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Hanesbrands Inc.

Socks Product Merchandiser Manager

Responsible for managing and improving products that will drive growth and profitability of all the HBI Socks business that generates $315MM .
• Drive and manage Innovation Pipeline and LRPs
• Responsible for seasonal Ideation meetings
• Regularly monitor and report changes in the retail environment, including benchmarking competition in terms of fit, fabric, construction, and positioning, floor mapping and retail assessments, and identifying product success stories
• Drive implementation of cost savings initiatives in addition to managing
seasonal cost requests
• Assist with account meetings, presenting competitive analyses and presentation set-up
• Key driver for team for targeting improvement opportunities to streamline the process and reduce lead times from concept to production
• Facilitate and initiate consumer research with Marketing and wear-tests that drive and support seasonal strategies
• Point of contact for any quality related issues; work with Quality, Manufacturing, and Product Development to bring resolution to production and consumer related issues

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