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Agatha Bejan

Agatha Bejan

Marketing Manager, Network Engagement Marketing

Electronic Arts

Marketing Manager, Network Strategy, EA Digital

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Electronic Arts

Marketing Manager, Network Engagement Marketing

Coordinating the Publishing In-App Marketing team (up to 10 persons) and offering support for Network Engagement Marketing Team in a wide range of strategic planning, coordination and executional activities for Mobile, Social, E-mail & HD Console.

1. Team Management:
o Managing team workloads and assignments to drive optimal effectiveness and throughput
o Ensuring the team is productive, focused on the right projects and follows through on all deliverables
o Training, mentoring and maintaining team morale
o Participating in employees performance evaluations
o Providing input for departmental planning (i.e. resource planning, cost estimates etc.)
o Facilitating process improvements across departments

2. Project Management:
o Maintaining the team marketing strategic planner spreadsheet, marketing calendar, creative asset tracker and other related documents
o Working closely with Engagement Marketing Managers to understand business priorities, objectives and identifying cross promotional opportunities within all channels
o Preparing and publishing campaign recaps and highlights
o Testing new in-app marketing features and documenting for the large team
o Communicate to project stakeholders the impact of each requested change, and produce a work breakdown structure from a design document

3. Competitor benchmarking
o Developing a good understanding of what competitors are doing, what the gaps are and proactively making recommendations to direct managers

Electronic Arts was founded almost 30 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry has expanded immensely, but the company is still driven by the same passion for developing, publishing, and distributing the world’s best games.

Career medium 02
Career
Career medium 01

Motor AG Group

Marketing Manager

Managing the marketing and communication strategy having as main objective the profitable growth of the business throughout an integrated activity plan.

o planning & budgeting activities.
o developing a set of concrete strategies for the brands in line with the business strategy (online campaigns, events planning, offline activities)
o contribution to the structuring and coordination of the marketing team (sales & aftersales)
o evaluating volume wise the impact and the efficiency of marketing activity plans.

Motor AG Group is one of the most important automotive groups in premium auto marketing from Romania, with two subsidiaries at Pitesti and Rm. Valcea. Portfolio brands: BMW, MINI, Jaguar, Land Rover. At this moment, for the BMW & MINI brands is the best second dealer in Romania, related to new cars sales and customer satisfaction.

Career

Relians Corp.

Market Researcher

Responsible to collect and analyse information on behalf of organisations such as businesses, governments and charities.

o quantitative research: focused on gathering and analysing statistical data for example using questionnaires, and increasingly via electronic data collection.
o qualitative research: focused on people's attitudes and motivation, using methods such as and in-depth interviews.

Relians Corp. is a national company with over 10 years of experience in project management and infrastructure projects national and international.

Career medium 04
Career
Career medium 02

BMW Trado Motors

Marketing Responsible

Coordinating the marketing department in order to achieve the business objectives.

o regional implementation of the marketing campaigns (advertising & activities)
o correct management of the marketing department budget
o support for paticipation in Fairs & Exhibitions

Trado Motors is part of the BMW dealers network in Romania.

Career

IAA School of Marketing & Communications

Diploma, Business, Management, Marketing, and Related Support Services

"Alexandru Ioan Cuza" University, Iasi

Bachelor of Arts, Social studies

"Garabet Ibraileanu" High School, Iasi

High School Degree, Classics