Supervisor, Search and Social
March 2014 — Present
FOX Broadcasting Company
Plays a key role in translating marketing objectives into paid social and paid search strategies and direct development of the media plans.
Develops strategic paid search and paid social plans for client initiatives that not only meet the client goals, but also align with other media channels within the overarching campaign.
Creates, implements, tracks, analyzes and optimizes paid search and paid social campaigns in Google AdWords, Facebook and Twitter UI, and any other applicable platform.
Manage timely, accurate execution of paid search and paid social campaigns.
Responsible for day to day campaign management, budgets and optimizations in support of client goals
Develops and maintains strong working relationships with paid search and paid social publishers to stay up to date on new ad offerings and test opportunities.
Manages, develops, and mentors junior team members.
Oversees campaign performance reporting QAing the data to ensure accuracy, highlighting any insights and trends as well as providing optimization recommendations on an ongoing basis.