Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Adriana Contreras

Adriana Contreras

Marketing Executive

Seeking New Opportunities: Experienced in Entertainment | Lifestyle | Brand | Partnership Marketing

Lifestyle | Experiential Mktg | Strategic Partnerships | Social Media | Brand Integration | Events | Music | Fashion

Message
MENU ☰

adidas

Entertainment Marketing Coordinator

Re-launched Entertainment Marketing department focusing on music, film and TV. Managed product placements efforts for adidas Originals, partnerships and industry events.

✦Created promotional forecast process for in-house showroom for apparel, footwear and accessories seasonally

✦Film/TV product placement, tastemaker events and celebrity appearances.

✦Produced customized footwear and apparel for high profile talent

✦Developed, implemented and managed Entertainment and Fashion industry events

Career medium 01
Career

Boost Mobile

Entertainment Marketing Coordinator

Boost Mobile

Media

Strategically plan, develop and execute the appropriate media efforts that will effectively drive the business objectives and campaign goals through the most efficient media outlet. Implement 73 million dollars of media through effect planning and budget management

Career medium 03
Career
Career medium 03

Boost Mobile | Virgin Mobile

Brand Partnerships & Sports Marketing Manager

Cultivated and managed partnerships with key brands and personalities to effectively drive brand objectives and enhance creditability.

✦Secured partnerships in categories including Automotive, Consumer Electronics, Apparel, Gaming and Beverage by cultivating relationships and developing dynamic campaigns

✦Collaborated with Brand Marketing, Public Relations, Advertising and Local Marketing, ensuring 360 marketing integration

✦Produced partner campaigns with creative development, event and on-site management, overseeing timelines, deliverables and budgets.

Career

Sprint | Boost Mobile | Virgin Mobile

Sr Manager, Lifestyle and Entertainment Marketing

Planned creative 360˚ campaign development including Sprint, Boost Mobile and Virgin Mobile brands by strategically evaluating target, business objectives and music landscape. Identified, created, negotiated and executed music and lifestyle partnerships beyond traditional marketing mediums that extended brand’s connection. Oversaw $11M annual budget.

✦Developed partnership portfolio for brands by negotiating programs to include social integration, streaming, artist participation, on-site event integration and media.

✦Executed localized events to launch partnerships while driving traffic to retail

✦Acquired $5M annually in partnerships funds from partners including Samsung, LG, 7 for All Man Kind, S’well Bottles and Microsoft by creating creative and customized sponsorship programs

✦Increased social followers through curated content and dynamic social media campaigns, leveraging partnership to drive re-targeting efforts and increase followers.

✦Created innovated content and live-streaming programs

✦Produced festivals, lifestyle and entertainment event activations

Career medium 02
Career

Seeking New Opportunities: Experienced in Entertainment | Lifestyle | Brand | Partnership Marketing

Marketing Executive

California State University-Long Beach