Sprint | Boost Mobile | Virgin Mobile
Sr Manager, Lifestyle and Entertainment Marketing
Planned creative 360˚ campaign development including Sprint, Boost Mobile and Virgin Mobile brands by strategically evaluating target, business objectives and music landscape. Identified, created, negotiated and executed music and lifestyle partnerships beyond traditional marketing mediums that extended brand’s connection. Oversaw $11M annual budget.
✦Developed partnership portfolio for brands by negotiating programs to include social integration, streaming, artist participation, on-site event integration and media.
✦Executed localized events to launch partnerships while driving traffic to retail
✦Acquired $5M annually in partnerships funds from partners including Samsung, LG, 7 for All Man Kind, S’well Bottles and Microsoft by creating creative and customized sponsorship programs
✦Increased social followers through curated content and dynamic social media campaigns, leveraging partnership to drive re-targeting efforts and increase followers.
✦Created innovated content and live-streaming programs
✦Produced festivals, lifestyle and entertainment event activations