Senior Direct Marketing Specialist
June 2013 — Present
Collaborate with the Marketing Team to define direct marketing strategy to
engage BullGuard’s new and existing customers as wekk as key resellers and partners.
Manage the direct marketing campaigns end-to-end including: email program
strategy, creative direction, content/messaging development, execution and
Keep up on email industry best practices
Monitor and manage email subscriptions and segmentations
Research new CRM platform to increase conversion and retention rates
Build out test plans to optimize direct marketing performance including:
personalization, messaging, offers, creative and segmentation.
Track key milestones and deliverable and execute flawlessly
Capture, assess and communicate results and learnings of email programs