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Adrian Mitrache

Adrian Mitrache

Senior Direct Marketing Specialist

BullGuard

Senior Direct Marketing Specialist at BullGuard

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BullGuard

Senior Direct Marketing Specialist

Collaborate with the Marketing Team to define direct marketing strategy to
engage BullGuard’s new and existing customers as wekk as key resellers and partners.
Manage the direct marketing campaigns end-to-end including: email program
strategy, creative direction, content/messaging development, execution and
reporting
Keep up on email industry best practices
Monitor and manage email subscriptions and segmentations
Research new CRM platform to increase conversion and retention rates
Build out test plans to optimize direct marketing performance including:
personalization, messaging, offers, creative and segmentation.
Track key milestones and deliverable and execute flawlessly
Capture, assess and communicate results and learnings of email programs

Career medium 01
Career
Career medium 06

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Strategic Consulting, sales strategy development.
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•Coordinate web projects across departments
•Maintain a consistent look and feel throughout all web properties
•Working with a cross-departmental team, maintain and develop the master content calendar for all web properties
•Oversee freelancers, including writers
•Assure web-based information is archived for future needs and reference
•Track and report on all site metrics
•Work cooperatively with key team members
■Work closely with the IT department to implement a responsive e-commerce site, maintain high systems availability and allow easy access for its target markets
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Career medium 01
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Career medium 03
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Career medium 04
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Universitatea Dimitrie Cantemir

Bachelor Degree, Foreign Languages English-German

71 "iovan ducici"