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Adrian Menstell

Adrian Menstell

Supervisor, Advertising Services

Razorfish

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Razorfish

Supervisor, Advertising Services

Supervised Windows 8 App store campaigns ad operations team for all digital and social components

-Drove reporting strategy and campaign analysis for online advertising
-Oversaw weekly, monthly end to end and deep dive reporting
-Partnered with multiple agency and vendors to meet campaign goals
-Mentored direct team members as well as external team members
-Aided management team with special projects and management initiatives

Career medium 05
Career
Career medium 06

Razorfish

Supervisor, Advertising Services

Supervised Windows 8 App store campaigns ad operations team for all digital and social components

-Drove reporting strategy and campaign analysis for online advertising
-Oversaw weekly, monthly end to end and deep dive reporting
-Partnered with multiple agency and vendors to meet campaign goals
-Mentored direct team members as well as external team members
-Aided management team with special projects and management initiatives

Career

Razorfish

Sr. Account Manager

Razorfish

Sr. Account Manager

MEC Interaction

Sr. Media Planner

MEC Interaction

Sr. Media Planner

MEC Interaction

Media Planner

Drove reporting metrics and strategy for digital media advertising campaigns for Microsoft across a variety of products and services.

Specific Responsibilities:
- Executed campaign strategy, planning and measurement
- Composed weekly, monthly and end-to-end reporting
- Provided Atlas tagging strategy and tagging best practices
- Trained team members in media planning best practices
- Executed social media campaign measurement utilizing Visible Technology tools as well as Radian 6 to measure bias, identify opinion leaders and trends related to Microsoft events and products
- Point person for leveraging new and existing technology

Career medium 04
Career
Career medium 02

MEC Interaction

Media Planner

Drove reporting metrics and strategy for digital media advertising campaigns for Microsoft across a variety of products and services.

Specific Responsibilities:
- Executed campaign strategy, planning and measurement
- Composed weekly, monthly and end-to-end reporting
- Provided Atlas tagging strategy and tagging best practices
- Trained team members in media planning best practices
- Executed social media campaign measurement utilizing Visible Technology tools as well as Radian 6 to measure bias, identify opinion leaders and trends related to Microsoft events and products
- Point person for leveraging new and existing technology

Career

Accenture

Marketing Operations Analyst

Member of team specific to the Microsoft account, working in spaces with a digital marketing focus. Responsibilities encompassed several key areas across the account with a emphasis on identifying and presenting industry digital marketing trends and solutions to various stakeholders.

Areas of Focus:
-Commercial Marketing- Worked with the commercial marketing team focusing on project management and assisting with Playbook creation for product marketing plans

-Marketing Services Center (MSC)- Worked with team to improve process management of subsidiaries. This included execution of quality review of subsidiaries, assisting with Business Rule creation, and developing process standardization for subsidiaries. Further responsibilities included updating team resources and training materials to communicate new processes.

-Field Engagement Communications- Managed communications across the team, and measured site analytics.

Career medium 04
Career
Career medium 03

Accenture

Marketing Operations Analyst

Member of team specific to the Microsoft account, working in spaces with a digital marketing focus. Responsibilities encompassed several key areas across the account with a emphasis on identifying and presenting industry digital marketing trends and solutions to various stakeholders.

Areas of Focus:
-Commercial Marketing- Worked with the commercial marketing team focusing on project management and assisting with Playbook creation for product marketing plans

-Marketing Services Center (MSC)- Worked with team to improve process management of subsidiaries. This included execution of quality review of subsidiaries, assisting with Business Rule creation, and developing process standardization for subsidiaries. Further responsibilities included updating team resources and training materials to communicate new processes.

-Field Engagement Communications- Managed communications across the team, and measured site analytics.

Career

Mediaedge

Media Planner

Reported metrics for digital media advertising campaigns utilizing industry tools to quantify results of advertising and marketing efforts.

Specific Responsibilities:
- Delivered business reviews to key client stakeholders and spoke to best practices in digital media
- Contributed to social media measurement and reporting
- Composed weekly, monthly and end-to-end reporting on several advertising campaigns

Career medium 06
Career
Career medium 03

Mediaedge

Media Planner

Reported metrics for digital media advertising campaigns utilizing industry tools to quantify results of advertising and marketing efforts.

Specific Responsibilities:
- Delivered business reviews to key client stakeholders and spoke to best practices in digital media
- Contributed to social media measurement and reporting
- Composed weekly, monthly and end-to-end reporting on several advertising campaigns

Career

SecondSpace

Marketing Intern

- Expanded affiliate network to internationally based websites
- Managed 100K monthly budget for SEM campaigns while driving down CPC and CPA
- Improved Search Engine Results Page ranking through SEO
- Integrated cross-departmental goals to develop and implement Web 2.0 website features

Career medium 04
Career
Career medium 03

SecondSpace

Marketing Intern

- Expanded affiliate network to internationally based websites
- Managed 100K monthly budget for SEM campaigns while driving down CPC and CPA
- Improved Search Engine Results Page ranking through SEO
- Integrated cross-departmental goals to develop and implement Web 2.0 website features

Career

Banquet and Event

Advertising/Production Assistant

Worked with clients and graphic design team to product all advertising for two event/wedding planning books.
- Point of contact for 300+ client accounts and Project Manager of final product to client on each account
- Collaborated with designer to ensure products contained correct information and were formatted correctly
- Trained Sales Assistants on production best practices

Career medium 06
Career
Career medium 02

Banquet and Event

Advertising/Production Assistant

Worked with clients and graphic design team to product all advertising for two event/wedding planning books.
- Point of contact for 300+ client accounts and Project Manager of final product to client on each account
- Collaborated with designer to ensure products contained correct information and were formatted correctly
- Trained Sales Assistants on production best practices

Career

University of Washington, Michael G. Foster School of Business

Bachelor of Arts, Marketing

University of Washington, Michael G. Foster School of Business

Bachelor of Arts, Marketing