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Adrian Fortaleza

Adrian Fortaleza

Marketing Officer

Standard Hospitality Group

NCR - National Capital Region, Philippines

Marketing officer with exemplary track record and demonstrated ability in analyzing markets: building marketing plans, product positioning and sales initiatives in relevant business areas such as food and beverage, health care and retail sales.

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Standard Hospitality Group

Marketing Officer

Brands: Yabu: The House of Katsu and Ippudo Philippines

Assisted Brand Manager in implementing and evolved high-impact strategies to target new business opportunities and new markets.

Contributed in designing and creating marketing collateral for sales meetings, store openings, product launches and company events.

Managed all social media programs, including Internet forums, blogs, and social networking applications.

Directed a comprehensive PPC campaign to increase brand awareness and boost rates of organic click-through.

Conceptualized and wrote project briefs to jump start the work of outside vendors and internal stakeholders.

Developed template to track and monitor store sales opportunities, deals in progress and finished contracts.

Created PMIX Template for SKU (stock keeping unit) rationalization.

Maintained guest database that use in email marketing.

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