TITAN INDUSTRIES LIMITED
Head of Marketing - Licensed Brands
September 2013 — Present
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Head of Marketing - Licensed Brands at HELIOS RETAIL, TITAN INDUSTRIES LIMITED
• Defined and implemented business strategy (including annual business plans) for the two brands.
• Drove all Marcom programmes for the brands through mass media advertising, retail promotions, PR, digital media marketing and social media initiatives.
• Managed Product Portfolios, including merchandising and new product planning & development.
Built from scratch the sales & distribution system for FTS & TH in West. Included identification of relevant geographic markets and channels of distribution. Established a brand new channel category (Eyewear trade and MBOs) for ST Sunglasses.