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Aditi Chakravarty

Aditi Chakravarty

Marketing Director

Black Mountain Systems

New York, NY

A marketer by day, an opera singer by night, and a socio-cultural anthropologist by training, Aditi Chakravarty is currently the Marketing Director of a financial software company called Black Mountain Systems. She previously worked in the non-profit sector for Coro New York Leadership Center and looks forward to using her mu...

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"Courage is the price life extracts for granting peace."
Interests

organizational systems, cultural development, change management, consulting, market research, public relations, marketing analytics

Black Mountain Systems

Marketing Director

• Designed and facilitated inaugural two-day Executive Marketing Summit with successful outcomes of 1) company marketing strategic plan, 2) brand brief & core messaging, 3) eight-month campaigns plan
• Implementing BMS marketing strategic & campaigns plans to meet municipal bond, IBOR, banking, and sell-side sales goals of $20M client revenue
• Allocating and managing $125,000 budget to build a robust, data-driven inbound and outbound marketing function
• Developing co-promotion partnerships with global clients, data providers, and journalists

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Career
Career medium 04

Black Mountain Systems

Marketing & Administrative Associate

• Establish and implement company brand and marketing strategy with executive leadership team to meet Municipal bond, IBOR, Banking, and Sell side sales goals
• Manage development of Sales team collateral: industry conference publications, supplemental print materials and presentations, digital content, BMS website
• Develop co-promotion partnerships with existing 37 clients and partners
• Execute advertising and PR campaigns with key industry publications & media outlets

Career

Self Employed

Freelance Opera Singer

Cite Universitaire/Fondation des Etats-Unis Resident Artist Program

Career medium 05

Coro New York Leadership Center

Recruitment & Outreach Manager

• Increased recruitment numbers of applicants by an average of 20% for each of Coro’s five diverse programs

• Recruited, secured and monitored 72 internship placements annually

• Cultivated existing and new strategic organizational relationships to support recruitment & internship placement goals

• Raised $90,000 in revenue (original goal: $70,000) for placement fees to support program development

• Designed and edited all marketing collateral including brochures, invitations, and website

• Managed a wide range of recruitment & selection events, including program design, planning and implementation of community selection events, information sessions, and webinars 

• Managed departmental budget and program expenses; supervised two interns and two consultants
• Participated on Program Team and collaborated across Coro’s training, alumni programming and development activities
• Developed and implemented an on-boarding procedure, training, and materials for Coro’s new hires

Career

Coro New York Leadership Center

Program Coordinator

• Oversaw all programmatic logistics for program days for the Fellows Program in Public Affairs, Exploring Leadership and the Immigrant Civic Leadership Program

• Supported Program Directors with preparation, design and facilitation during trainings, retreats and seminars

• Revised and expanded internship program for Fellows Program in Public Affairs by introducing and implementing strategic outreach, internship development, and supervisory support in program structure

• Raised annual internship revenue goal by $15,000 over tenure

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Career
Career medium 06

Times Square Alliance

New Years Eve Media Riser Coordinator

• Primary contact for all media outlets and press requesting to cover New Year’s Eve in Times Square
• Oversaw logistical needs for media riser, including assessing over 80 media riser requests and creating final riser map for major networks and individual photographers
• Managed press credential application process, communicated with NYPD and media applicants about status
• Prepared all day-of-event materials for media outlets; addressed day-of-event media riser/press concerns

Career

Columbia University in the City of New York

B.A., Anthropology

University of Melbourne

Tow Research Fellow, Music, Anthropology