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Adin Heller

Adin Heller

Senior Research Executive

The Big Picture

I collaborate on a variety of project types – including innovation & new product development, positioning & concept testing, branding, package design, and target audience / “tribe” identification – to make strategic business recommendations for CPG, Food & Beverage, Alcohol, and Pharma clients:

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Qualitative research with a focus on mobile ethnography methodologies and trends
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Elias Arts

Manager, Audio Identity

Integral role in the global audio communications, branding and strategy firm credited with pioneering this emerging audio identity industry. Helps shape and define category standards, & establish industry benchmarks.
- Identifies, analyzes and advances business development leads
- Assists with project & account management and in designing and implementing audio strategy
- Designs and builds presentations, significantly improving the face of the division to outside world
- Creates audio based business opportunities for Fortune 500 brands
- Brings structure and organization to a creative environment
- Manages billing, overall administration and day-to-day operations of strategic division
- Reports directly to EVP, Managing Director; manages interns & freelancers; liaises with other departments on behalf of Audio Identity division

Career

Harrods

Visual Display Intern

- Assisted in the set up, decoration, and display of Christmas World
- Assisted in daily visual display tasks

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Career
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The Big Picture

Senior Research Executive

I collaborate on a variety of project types – including innovation & new product development, positioning & concept testing, branding, package design, and target audience / “tribe” identification – for CPG, Food & Beverage, Alcohol, and Pharma clients:

I manage all aspects of qualitative research process for domestic and international projects: Proposal writing; Project set-up and management (including liaising with vendors, suppliers, and partners for multi-market studies); Moderating (groups, IDIs, ethnographies, digital platforms); Analyzing qualitative data and identifying strategic insights; Writing debrief documents and presentations; Presenting findings and strategic recommendations to clients

Career
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Bunch of Grapes Bookstore

Executive Assistant

Executive Assistant, Merchandiser, Accounts Payable, Assistant Sideline Buyer, & Book Seller
- Further defined and articulated the Bunch of Grapes brand image through the design and implementation of window and in-store displays, signage & t-shirts
- Represented store to customers as well as authors; assisted customers and VIPs
- Prepared briefs & talking points for author events and book signings
- Balanced daily cash deposits and managed invoices and credits
- Forecasted inventory needs & sourced, purchased and displayed merchandise

Career

MaxMara

Visual Merchandising Intern

- Planned and installed floor and window displays
- Prepared marketing materials and presentations for chain-wide distribution in the US

University College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone and Rochester

MA, Design Management

Texas Christian University

BS, Magna Cum Laude, Interior Design

The Rivers School