American Airlines
Director, Internal Communications
July 2012 — Present
Responsible for planning, developing and implementing the company social-business portal, email communications, and mobile strategy. Manage a team of twelve agency and company employees to engage employees and support various stakeholders in large-scale, enterprise-wide communication and change management projects. Manage the development and implementation of support materials and services for various internal communication initiatives. Coordinate at the strategic and tactical levels with other departments to develop comprehensive communication programs that further enhance the employee experience.
Key Achievements
• Developed and implemented a comprehensive communications strategy for a successful brand launch to over sixty-eight thousand employees across the American Airlines global network
• Collaborated with IT to provide email accounts to all employees and launched with a full 360° communication and marketing campaign to drive awareness and adoption of email to thirty percent within four weeks of launch
• Partnered with the user experience group to plan, develop and implement a new social intranet platform
• Achieved a user adoption rate of forty percent in the first three weeks, due to a strategic launch and release rollout schedule of the new intranet platform
• Drove the strategic direction for the design and launch of the “News” space in the new intranet portal
• Adopted a fresh approach to the internal email communications process and developed a plan to leverage the external marketing email tool for use internally, allowing for an enhanced end-user experience and the ability to measure email communication performance
• Developed a SharePoint collaboration site to outline the governance, community manager process and content management of the new social intranet platform