Adaora Ugokwe

• Manage day-to-day activities for International Brands’ (Perrier, Acqua Panna & S.Pellegrino) existing sponsor programs and events including South Beach Wine and Food Festival, New York Food and Wine Festival, Art Basel, James Beard Awards and Taste of the Nations.
• Manage PR initiatives and provide strategic insight to increase brand awareness and relevence by working directly with the public relations agency.
• Effectively manage external agencies and additional third parties for implementation and results within budget and project scope.
• Develop competitive sponsorship analysis to ensure proper return on investment.
• Optimize and manage agency performance to yield best in class results.
• Oversee International Brands activation budget, including forecasting, invoices, and budget management.

Key initiatives:
-Société Perrier platform for Perrier (www.societeperrier.com)
-Perrier Miami Art Basel Partnership (http://youtu.be/ZL_Cmwk3OPY)
- SanPellegrino Sparkling Fruit Beverages" The Grove"
-World's 50 Best Restaurants (www.theworlds50best.com)
-Almost Famous Chef Competition (www.facebook.com/sanpellegrino)

RCW is a boutique public relations agency that exposes fashion and lifestyle brands to the world. RCW brings our clients and their products and services to editors, retailers, consumers and the press. Collaboration with in-house contacts from east to west coast allows RCW to provide additional services that give our clients solid market exposure. RCW’s goal is to increase brand perception and profitability. Whether you need a personal publicist, showroom services, help launching a business, brand or service, or simply planning an event, RCW is here to connect brand and audiences to all things Red Carpet Worthy.