Nestle Waters- Perrier, S.Pellegrino, Acqua Panna, SanPellegrino Sparkling Fruit Beverages
Senior Marketing Manager - Events and PR
March 2011 — Present
• Manage day-to-day activities for International Brands’ (Perrier, Acqua Panna & S.Pellegrino) existing sponsor programs and events including South Beach Wine and Food Festival, New York Food and Wine Festival, Art Basel, James Beard Awards and Taste of the Nations.
• Manage PR initiatives and provide strategic insight to increase brand awareness and relevence by working directly with the public relations agency.
• Effectively manage external agencies and additional third parties for implementation and results within budget and project scope.
• Develop competitive sponsorship analysis to ensure proper return on investment.
• Optimize and manage agency performance to yield best in class results.
• Oversee International Brands activation budget, including forecasting, invoices, and budget management.
-Société Perrier platform for Perrier (www.societeperrier.com)
-Perrier Miami Art Basel Partnership (http://youtu.be/ZL_Cmwk3OPY)
- SanPellegrino Sparkling Fruit Beverages" The Grove"
-World's 50 Best Restaurants (www.theworlds50best.com)
-Almost Famous Chef Competition (www.facebook.com/sanpellegrino)