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Acecia Thomas

Acecia Thomas

Associate Director, Strategic Marketing

The National Society of Collegiate Scholars

NYC, NY

Associate Director, Strategic Marketing

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The National Society of Collegiate Scholars

Associate Director, Strategic Marketing

- Oversee company-wide marketing campaigns including membership, scholarships, partnerships, programs & events
- Manage ad sales for digital and print publications
- Assist with program development and attendee conversions for annual conference ScholarCon
- Develop business model to position Society Magazine (official publication) as an additional revenue stream for the organization
- Revamping Society Magazine to position it as a primary engagement tool for undergraduate and alumni members of the organization
- Close collaboration with executive leadership on the development, strategy and implementation of organizational brands
- Oversee marketing and PR initiatives including promotional campaigns, email publications and printed publications
- Develop and maintain budget expectations across multiple programs and initiatives
- Works closely with Business Development department to ensure new business acquisition are both on-brand and appealing to the breadth of of our membership base
- Oversee social media strategy engaging a community nearly 100,000 on Facebook, Twitter and other social channels
- Assists with strategic development for international expansion of the company in the near future

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The National Society of Collegiate Scholars

Senior Manager Strategic Marketing

•Oversee company-wide marketing campaigns including membership, scholarships, partnerships, programs & events
•Manage and develops marketing and public relations initiatives including promotional campaigns, email publications, printed publications and social media.
•Develop ongoing marketing and communication strategies to further develop the NSCS brand.
•Create Marketing department’s annual strategic plan
•Develop budgets and maintain budget expectations across multiple programs to ensure best pricing and effective savings.
•Support partnerships team in new business acquisition
•Advise partnerships team on messaging, policies and issues related to positioning to ensure that communications are clear, concise and effective in producing positive results
•Provide marketing insights and creative solutions to enhance NSCS partnerships before, during and after contract stage
•Implement marketing initiatives to ensure the partnership specific goals are met while executing daily campaign management tactics
•Oversee and project manage all conference marketing initiatives
•Develop annual conference “ScholarCon” marketing strategy and campaigns pre, during and post event
•Ensure that all marketing aspects of speaker, sponsor and partner contracts are fulfilled
•Assist in website and app management and content regulation.
•Oversee graphic design, copy writing, video production and website content
•Oversee social media strategy engaging a community over 700,000 on Facebook, Twitter and other social channels

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