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Abhishek Shah

Abhishek Shah

Senior Product Marketing Manager

Oracle

Bangalore, India

Technology Marketeer, Fervent Tech Blogger

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Oracle

Senior Product Marketing Manager

Responsible for managing the marketing / technology messaging and competitive go-to-market positioning of mobile and internet solutions for Oracle business vertical.

Career medium 04
Career
Career medium 03

Hewlett-Packard

Competitive Intelligence Practice Manager

Responsible for driving product marketing efforts of technology products / solutions by articulating competitive / market strategies and providing decision support framework to senior product management and product marketing divisions.

- Lead market research charter to gain business insights and translate into new technology proposals

- Identify gaps in global product portfolio and help define product / technology roadmap

- Provide in-depth product and competitive analysis for use in defining product strategy and outbound marketing

- Identify a cohesive set of product marketing collateral by getting inputs from product management teams, engineering, sales, partners, external market triggers as well as competition

- Articulate potential business impact to HP and make recommendations on actions that HP should take

- Demonstrated ability to coordinate projects across functional teams including product management & marketing, engineering, design and sales

- Represented HP at technical product shows - CES 2008 (Las Vegas), COMPUTEX 2010 (Taipei) as well as organize road shows (HP Intel 2010 Global Product Tour)

- Responsibilities included people management

Career

Hewlett Packard

Product Intelligence Analyst - Handhelds

Key research activities include analytics on and around Market Opportunity Assessment (e.g. European CMD market – customer/carrier preferences, key trends), Competitive Landscape (e.g. Nokia’s evolving volume strategy and its implications to HP and the industry), Telecom operators (e.g. Carrier roadmap analysis – devices, services, solutions), Strategic Partners / ODM (e.g. Qualcomm technology roadmap analysis), Regions (e.g. Launch strategy for iPAQ in India), Sales collateral material (e.g. How to win against Blackberry in Indian SMB space), etc.

Career medium 03
Career
Career medium 05

Hewlett Packard

E-Marketing Specialist (EMEA region)

- Supporting the country managers for the EMEA region (stated above) in launching various campaigns

- Metrics and Analytics – Omniture Site Catalyst for dashboards, web-site traffic mgt., page views, path optimization, etc.

- Proposing new changes in the page lay-outs (cross-selling, up-selling)

- Ensuring rationality, implementation and follow-up of promotions and further suggestions for improvements

- Supporting the marketing planning process for all EMEA countries

- Maintaining and updating the HP Store Intranet

- Best-practice sharing with countries

Career

General Electric

Business Analyst (APAC region)

Financial Analyst working with the Financial Planning & Analysis (FP&A) team for APAC division

Career medium 04

General Electric

Assistant Sales Manager

Identifying specific prospects to approach, communicate specific value proposition to their business and use case, and establish long-term successful relationships for GE's industrial electronics division.

Career

Ecole supérieure de Commerce de Rennes

MBA, Service Marketing, Advanced Sales Management, Project Management

MS University

BBA, Marketing, Corporate Finance, Law, Economics, H.R., Communication Skills, etc.