Ketchum Public Relations
April 2011 — Present
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Work directly with chief executives to promote Leo Burnett WW.
Help coordinate efforts among global PR teams in Europe, Middle East, Africa, Asia-Pacific and Latin America to best merchandise agency thought leadership platforms and promote Leo Burnett’s work.
Manage agency presence at worldwide industry events, including Cannes International Advertising Festival.
Regularly secure coverage in top-tier publications.
Helped to establish first-ever Creative Department for DomeHK (DHKD). Supervised all creative projects by managing team of designers, freelancers and vendors. Led ideation sessions for client projects. Wrote copy for variety of collateral pieces and pitch materials. Planned and facilitated branding sessions for clients.
Served as SAE on three accounts. Aided in planning and facilitation of PR strategies on each. Wrote press releases, generated press for clients. Conducted follow-up work (e.g. compiled media trackers, recap reports, etc.).
Managed PR and marketing efforts for agency. While there, Dome won more industry awards than ever before, including PR Innovator of the Year and Best PR Agency to Work for in America. Ensured excellence in new business presentations by coordinating all details through creation and execution of new production process.