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Abby Jeffers

Abby Jeffers

Digital Content Producer

WTOC-TV

Savannah, Georgia Area

I’m a Strategic Brand Communicator, Digital News Producer, and Lifestyle Blogger with the proven ability to inform, engage + inspire action in a wide-variety of audiences via social/digital media platforms. I find joy in helping others define their goals and refine their message(s) to establish a standout ‘voice’ onli...

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WTOC-TV

Digital Content Producer

WTOC-TV is a local CBS News affiliate owned by Raycom Media — the largest employee-owned broadcasting company in America. The 63 stations they own or service span 42 markets in 20 states, and reach over 14% of U.S. television households.

• Responsible for writing, producing, identifying, editing, and managing all digital content for wtoc.com and the WTOC news app.
• Manages all WTOC social media accounts (Facebook, Twitter, Instagram, etc.), tailors each post to fit specific audiences/platforms, grow, and engage viewers. WTOC Facebook Page reaches ~8 million people/month
• Follows national and local breaking news updates, as well as popular human interest stories and viral trends, sends out breaking news alerts via WTOC app. Live tweets events on CBS (Ex. - Super Bowl 50, National elections, etc.)
• Coordinates with digital team, producers, on-air reporters, assignment desk, marketing, etc. to integrate digital content with broadcast coverage
• Creates non-news content, graphics for use on digital/social platforms
• Working knowledge of online content management systems (WorldNow/Frankly), AP-ENPS, Edius, Chartbeat, Bitcentral, Spredfast, ComScore, Scribble, etc.
• Manages video live streams - creates, edits and posts video clips from newscasts and other raw feeds, Live updates results for on-air and online election ticker
• Executes/ maintains news strategies and goals to provide competitive, 24/7 local digital content coverage
• Tracks analytics, including desktop, mobile, app, video and social

"If he can do that, YOU can do anything." A 93-year-old World War II veteran has ‪#‎INSPIRED‬ the nation after completing a 2,600-plus-mile trek from the West to East Coast in St. Simons Island Saturday - all in honor of an unsung WWII hero>>bit.ly/2b7WH3

A 93-year-old World War II veteran will complete his cross-country run across America on Saturday in Saint Simons Island.

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