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Aaron Hurst

Aaron Hurst


Purpose Economy

The Purpose Economist Aaron Hurst is a globally recognized entrepreneur who works to create communities that are empowered to realize their potential. He is the CEO of Imperative, a technology platform that enables people to discover, connect and act on what gives them purpose in their work. Aaron is a close advisor to many g...


Purpose Economy


Speaker on the rise of the Purpose Economy and how individuals and organizations can transform to thrive in the emerging economy.

"Aaron Hurst powerfully sums up in the Purpose Economy the fundamental changes taking place in the business world." Arianna Huffington

"If Aaron Hurst is right, and I think he is, we are the threshold of a new, more value-rich era in business. This book will help you find your place in it." - Daniel Pink

"Aaron Hurst, a pioneer and visionary leader in social innovation, as captured a tectonic shift in the global economy that has local consequences for all of us." - Adam Grant, Wharton

“Aaron has been a rock star partner on our journey to support our people’s purpose-driven careers. His last session literally ‘sold out’ in 3 minutes - faster than a Taylor Swift concert.” - Greg Pryor, VP Leadership & Organizational Effectiveness

"Aaron Hurst's keynote and Imperative program have played a critical role in the culture transformation at west elm." Jim Brett, President, west elm

“Aaron brings a special style, humor, warmth and passion to the stage that I would highly recommend for an event of any size. If you are looking for a professional, Aaron is truly at the top of his game.” - Zeev Klein, Founder & Producer, Social Innovation Summit

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CEO & Co-Founder

Imperative is a start-up developing a platform to connect people to purpose on a massive scale.

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