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Aaqib Sayed Chartered Marketer, CPM-Asia

Aaqib Sayed Chartered Marketer, CPM-Asia

Country Business Development Manager


Country Business Development Manager OLX Inc.



Country Business Development Manager

- Work with Regional Center team for the development and execution of the Country Strategy.
- Develop and Execute the Country Marketing and Category Development Strategy.
- Coordinate closely with centralized teams in Product, Marketing, Mobile and Customer support.
- Build and develop Partnerships that will grow the Online Marketplace.
- Drive all Country / Local PR and On-ground Marketing Initiatives with support from Local Marketing Partners and Centralized teams.
- Build and Maintain Relationships with Key Agencies for the smooth operation of the Marketplace.

Career medium 01
Career medium 01

CMO Council

Regional Advisor - MENA Advisory Board

- An elite group of marketing leaders are invited to join the Advisory Board to serve as an initial
barometer or major issues, challenges and trends emerging in global business.
- This leadership group will share insights into market shifts and changes within each global region
and will provide additional insights into specific CMO Council thought leadership platforms.
- The Advisory Board is the first resource utilized to aggregate best practices, validate content
direction and advocate CMO Council programs, content and initiatives.


IBL Group

Chief Marketing Officer

Group Consumer Marketing & Innovation Head.

Business Lead across the Group for Marketing & Business Integration.

IBL Group comprises of:
- Pharmaceuticals : The Searle Company
- Agriculture : UDLP (United Distribution Limited Pakistan)
- Healthcare : IBL Healthcare
- Retail Lifestyle : Habitt
- Retail Food : Dunkin Donuts
- Marketing & Distribution : IBL Operations

Career medium 01
Career medium 06


Client Services Director

Overall responsibility for the Strategic Planning, Presenting, Managing and Analysing of solutions for Clients.

The role aim to increase the agency’s turnover and to drive profitability within the agency by:

- Superior management of its internal resources
- Servicing all client accounts and ensuring the agency meets and exceeds client expectations
- Promoting on-going business development

Clients include Nokia, Unilever (Brands Lux, Sunsilk, Rin), Kraft Foods, GSK, Shell & Other Local Market Leaders in various Industries.



Group Account Director

Communicate with customers, management, internal departments, and vendors to coordinate overall advertising effort in accordance with Marketing objectives. Plan and carry out Regional communications, Initiatives, Market analyses. Play integral role in Business/Revenue management & Client relationship management. Lead and direct forward-thinking Client services team (Incl. Account Directors, Sr. Account Managers & Account Managers). Prepare and manage Revenue & Budget for assigned brands.

Major Clients inlcudes;
Nokia, Lux, Sunsilk, Rin, Rafhan, Cadbury & English Biscuits

Career medium 03
Career medium 04

ZIL (formerly Zulfeqar Industries) Ltd.

Group Brand Manager

Developed and managed a wide range of marketing tools for HPC Brand portfolio. Defined and evaluated Brand marketing Collateral & programs. Developed, Tracked and reported both ATL & BTL marketing programs. Maintained communication with management to ensure marketing activities are aligned with business goals. Provided leadership to Brand team (Incl. Deputy BM, ABM, Brand Analyst & MT) for the creation of marketing materials (Incl. TVCs, Radio, Print, OOH, Trade communication).

Key Highlights:
- Brand Portfolio: Capri, Palmy, Opal Soaps & Diversified Product Line.
- Responsible for Strategic Portfolio Planning & Architecture, NPD Strategy, Brand Strategy & Research (Insights), Sales (Volume & Value) & Distribution Targets.
- Portfolio ATL planning & execution, Diversification Strategies, Media Strategy & Brand Activation.



Account Director

Worked within a team environment to carry out a full range of Marketing communication planning functions. Business & Revenue Analysis for assigned brands. Brand/Business analysis & Strategy. Annual Revenue management (Target, recovery & achievement). Responsible for Overseeing the Entire Advertising Process from Planning, Creative Designs to timely execution, Category/Portfolio Communication Strategy, Advertising Planning & Research (In coordination with Account Planners), Brand Media Strategy, Close Liaison with Clients for Strategic Brand Planning.

Key Highlights:

- Clients included: Nokia, Cadbury, Rafhan & English Biscuits.
- Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of Client services team.

Career medium 03
Career medium 01

Population Services International

Senior Brand Manager

Developed and defined strategy for Pakistan’s Largest Health Network & Market Leading Condoms. Designed, executed, and managed comprehensive Brand & Services marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with Donors, management, internal departments, and vendors to coordinate overall marketing & health impact efforts in accordance with corporate goals. Play central role in Annual Marketing plan implementation. Lead radical cross functional teams (Brand Marketing, Health Services, Interpersonal Comms. & Regional sales teams). Prepare and manage Portfolio Marketing budgets. Provided leadership to Brand team (Incl. BM, ABM, AMs) for marketing materials (TVCs, Radio, Print, OOH, Trade communication).

Key Highlights:
- Brand Portfolio included Sathi & Touch condoms; Sabz Sitara & GoodLife Clinics - Health Networks.
- Responsible for Category Growth Strategy, Brand Planning & Research (Consumer Insights), Sales (Volume) / Distribution & Training Targets.
- Portfolio ATL & BTL, Qual/Quan Research & Marketing plan execution including, Media Strategy, Brand Activation, Event Management (Health Expo '06 / Lifestyles '07) & Trade Marketing & Promotions.


Millac Foods Pvt. Limited

Brand Manager

Developed and managed Dairy & Allied products Brand portfolio. Executed, Tracked and managed broad Marketing plans with multiple touch-points. Established Brand positioning, Marketing communications (TVCs, Radio, Print & OOH), Brand pricing, Brand P&L and Brand programs. Provided direct support to GM-Marketing & Sales. Managed Portfolio Marketing budgets.

Key Highlights:
- Brand Launch (Millac, Comelle & Comelle Desi Ghee, Nutramil, Skimillac).
- Responsible for Category Volume & Value Targets, Planning, Strategy, Research & monitoring of Sales & Distribution Targets. Portfolio ATL & BTL (Planning & Execution), Qual/Quan Research & Event Management (Lifestyles 2004 & 2006/ Expo 2005).

Career medium 02
Career medium 03


Product Management Trainee

Worked within a team environment (Biochemie – Novartis Generics) to carry out a full range of ‘LIVE’ Pharmaceutical Marketing communication planning & execution on 4 Pharmaceutical segments. Coordination with Sr. /Group Product Manager, Marketing Manager & Sales team for development of Effective Marketing programs.


Chartered Institute of Marketing

Chartered Marketer, Marketing

Asia Marketing Federation

CPM-Asia, Marketing Management

John Hopkins University - The Centre of Communication Programs

Leadership Program, Strategic Health Communications

Greenwich University

Master of Business Administration (MBA), Marketing

University of Karachi

Bachelor of Pharmacy (B.Pharm.), Pharmaceutical Sciences

D.J. Science College

Intermediate, Pre-Medical