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Anna Maria Hammett

Anna Maria Hammett

Digital Marketing Specialist

Yodle for Brand Networks

Charlotte

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SecondBrick Technologies

Engagement Marketing Manager (Contract)

-Owned the activation, retention, transactional and referral portions of the user funnel for Healing Radius.
-Launched and AB tested targeted social campaigns.
-Developed a lifecycle marketing strategy and plan, working with email and product marketing, designers, and copywriters to produce high quality communication across all touch points.
-Developed engagement strategy roadmap leveraging partnerships and partner incentives.
-Presented feedback from testers/users to company investors and product team.

YP Advertising

Digital Marketing Consultant

-Responsible for building and maintaining a book of business and managing accounts from first point of contact to production (prospecting, cold calling, identifying decision makers, presenting, pitching and closing the sale).
-Expert knowledge and implementation in business advertising solutions; including: SEO, SEM, Social Media/Reputation Management, Websites, Behavioral and Geo-Targeted Internet Banner Ads, Mobile Ads, Direct Mail, and E-mail Marketing.
-Tracked clients' results and evaluate and adjust their campaign as necessary.

Grand River Enterprises

Regional Marketing and Sales Representative

-Built and developed positive and productive account relationships by serving as their Seneca products expert, making them a priority focus, sharing information with them regarding company products, finding quick and effective solutions to their concerns or issues, and implementing creative ways to anticipate and meet their needs.
-Provided expert consumer insights and advice through the development of individual business plans, as well as performed audits on retailers and analyzed data.
-Obtained new retailers as the company emerged in different states, where I achieved quantitative and qualitative sales goals and brand building measures.
-Participated in trade shows throughout North America to represent the company, build relationships, and identify new opportunities.

Entercom Communications

On-Air/Social Media Manager

-Managed station group’s day-to-day online presence.
-Conducted social media assessments and audits for clients.
-Researched top influencers and trends.
-Interacted with listeners and built strong communication through various social media outlets.
-Wrote timely and engaging content optimized for platform used and intended audience.
-Developed and implemented strategic, proactive, and community building campaigns, promotions, and contests centered on growing online listener base and loyalty.

Clemson University

Communication and Media Studies

2005-2008