Engagement Marketing Manager (Contract)
January 2015 — March 2015
-Owned the activation, retention, transactional and referral portions of the user funnel for Healing Radius.
-Launched and AB tested targeted social campaigns.
-Developed a lifecycle marketing strategy and plan, working with email and product marketing, designers, and copywriters to produce high quality communication across all touch points.
-Developed engagement strategy roadmap leveraging partnerships and partner incentives.
-Presented feedback from testers/users to company investors and product team.